Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Increased investment led to a 51% decline in operating income in the second quarter of 2017 compared to the second quarter of 2016, Amazon reported Thursday afternoon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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Amazon has said it will double its number of research and development roles in London as it opens a new UK head office boosting its overall workforce with 5,000 new jobs across the country this year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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Joe Wicks has claimed three spots on a ranking of Amazon’s top 10 bestselling print books, in a list dominated by non-fiction and lifestyle titles. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Booksellers have appealed directly to politicians to reform business rates or risk 275 towns losing bookshops at a parliamentary reception in the House of Commons. Continue reading at The Bookseller
[ The Bookseller | 2017-07-13 00:00:00 UTC ]
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Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
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The weirdest superhero to ever cross over into the mainstream returns on Amazon in August, and the streaming service wants him to do some good. Before the superhero boom of the ’00s led to the superhero glut of the ’10s, there was The Tick. The character, created by cartoonist Ben Edlund to... Continue reading at Fast Company
[ Fast Company | 2017-07-11 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
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The rise in Amazon’s stock price drove up the Publishers Weekly Stock Index by nearly 28% in the first six months of 2017. Without Amazon, the index would have fallen 5.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in ads and life as a new mother at an ad agency. The post Best of the week: Publishers are embracing Amazon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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ITV is making a seven-part drama Vanity Fair with Amazon Studios and production company Mammoth Screen. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
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Online retailer Amazon is to acquire US supermarket chain Whole Foods Market Inc for $13.7bn (£10.72bn). Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
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Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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