Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-28 00:00:00 UTC ]
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New data from Nielsen Book suggests UK consumers will buy more books for Christmas this year than they did in 2014. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Arnaud de Puyfontaine to take up non-executive role at London-listed technology company immediatelyVivendi chief executive Arnaud de Puyfontaine has been named chairman of Gloo Networks, the London-listed technology company set up to acquire struggling media assets.De Puyfontaine, who used to... Continue reading at The Guardian
[ The Guardian | 2015-12-15 00:00:00 UTC ]
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This year's Bookseller 100—our annual list of the main movers and shakers in the book trade—marks a generational shift. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
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Author Lisa Watts, who helped to teach a generation of children about computers a quarter of a century ago, hopes new books will inspire tomorrow’s programmers“Back in the 1980s, the big question was: what are we going to do with these computers? We were empowered – we had a ZX81 or a BBC Micro... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Susan Vance is trying to halt the proposed $21 million takeover of the nation's number two chain by the Anderson family, who are the controlling share holders in the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Those who are so quick to dismiss the launch of Oh My Vlog! and its coverage of the new breed of online superstars are missing the pointOn Wednesday afternoon, while Piers Morgan was penning his important and completely helpful musings on the concept of Nicki Minaj’s support from Black Twitter,... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Lee portrayed evil wizard Saruman in the 'Lord of the Rings' trilogy, which was released between 2001 and 2003, as well as the later 'Hobbit' films. He was a big fan of the book series himself and recalled how those on set would ask him obscure 'Rings' questions. 'They never caught me out – not... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-12 00:00:00 UTC ]
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With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Computex 2015 is well underway. So far, we have talked about the most-interesting new products that ASUS and SanDisk have unveiled, taking a look at Transformer Book T100HA, EeeBook E403SA, ZenWatch 2, and the Extreme 900 portable SSDs. And now it is Intel's turn to woo us with its new products.... Continue reading at Betanews
[ Betanews | 2015-06-02 00:00:00 UTC ]
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Last week, Amazon quietly opened its second physical campus store at Purdue University, in West Lafayette, Ind. The company opened its first Amazon Campus store—a 2,360-sq.-ft. location—at Purdue’s Krach Leadership Center on February 3. A third Amazon store (roughly 3,000 sq. ft.) is slated to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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