A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the Pittsburgh Steelers. By virtue of the Steelers’ outsized contribution to the weekly NFL deliveries, Roethlisberger’s season-ending injury is likely to have the most meaningful impact on Fox, CBS, NBC and ESPN. Late in the second quarter in Pittsburgh’s home opener against Seattle, the 37-year-old quarterback shook out his arm in distress after firing what appeared to be a routine incomplete pass. The sight of Roethlisberger clutching his right elbow like Rodney Dangerfield trying to finesse his way out of a golf bet was the stuff of nightmares for Steelers fans and the networks that cash in on the team’s popularity. Pittsburgh has six national TV windows remaining on its schedule, and it will have to suit up for each of them with the largely untested backup Mason Rudolph under center. A third-round draft pick in 2018, Rudolph looked effective against the Seahawks—he connected on 12 of 19 passes for 112 yards with two touchdowns and an interception—but unless he starts lighting up the scoreboard like Big Ben in his prime, the Steelers are not going to be a reliable ratings draw. The amount of gross ratings points in play is not insignificant. Last season, Pittsburgh was the NFL’s fifth... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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In a matter of hours, pre-orders pushed 'Grey: Fifty Shades of Grey as Told by Christian,' to the top of the Barnes & Noble and Amazon bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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'Clinton Cash' and 'Selfish' both landed in the top 15 adult nonfiction bestsellers, according to data released by Nielsen BookScan on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Sales at Hachette UK fell 4% year-on-year for the first quarter of 2015, partially due to an “unfavourable” VAT effect on ebooks, parent company Lagardere has said. Hachette UK said it had “steady sales in print and digital” in the first quarter of the year, with its performance “broadly in... Continue reading at The Bookseller
[ The Bookseller | 2015-05-13 00:00:00 UTC ]
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A "Golden Ticket" competition launched by Blink and Alfie Deyes on Friday night (8th May) had to be cancelled on Sunday (10th) after a technical problem that informed hundreds of entrants that they had won. Deyes announced the competition on his YouTube channel on Friday evening. Viewers who... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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A fall in physical book sales led to a decrease in revenue in the first quarter of 2015 for Simon & Schuster. Results released by the publisher’s parent company CBS Corporation were not broken down geographically, but gave publishing revenues for the first three months of this year at... Continue reading at The Bookseller
[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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In March 2015, British singer Sam Smith took to Instagram to tell his 3.6 million followers that one woman, Amelia Freer, had changed his life with her book, "Eat. Nourish. Glow.," which he credited with his recent weight loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Video of Newsquest owner’s Gracia Martore and her team lip-synching Everything is Awesome are unlikely to comfort journalists facing redundancySpirits among staff of Newsquest owner Gannett may not be high as it lines up another round of redundancies. But their mood will no doubt have been... Continue reading at The Guardian
[ The Guardian | 2015-04-29 00:00:00 UTC ]
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Veteran editor Jon Pott leaves Wm. B. Eerdmans this summer after almost 50 years in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Bill O’Reilly’s Legends and Lies (Henry Holt) becomes the sixth title to top the US book chart in 2015. It is the fifth full-length Non-fiction title focussing on the lives of historical figures written by the political commentator for publisher Henry Holt to have reached the summit since 2011.... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut... Continue reading at AdWeek
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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USA TODAY announced Wednesday that it will offer buyout packages to veteran employees to trim staffing, its latest effort to cut costs and invest more in digital products amid a plan by parent company Gannett to spin off the publishing business as a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-19 00:00:00 UTC ]
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The Booksellers Association has welcomed the launch of a “radical” review of the business rates system in the UK. The government revealed today (16th March) that the review had begun and would report back in time for the 2016 budget. "The time has come for a radical review of this important... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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E-books must be subject to the full rate of value-added tax (VAT), and European Union countries may not extend tax exemptions for books to include ebooks, the EU’s highest court ruled Thursday, adding that it considers downloadable ebooks to be services.Most EU member states, with the exception... Continue reading at PC World
[ PC World | 2015-03-05 00:00:00 UTC ]
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