News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Penguin-owned Author Solutions Inc (ASI) has opened a self-publishing imprint called Partridge in... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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In 1948 some 70,000 books were looted from Palestinian libraries by the state of Israel. A new documentary considers their fate and the implications of intellectual occupation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-06 00:00:00 UTC ]
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By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Egmont UK is the latest children's publisher to launch a new imprint, Red Shed, publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Pushkin Press is launching a children’s imprint, Pushkin Children's Books, for publishing works that have had success overseas but have not found a publisher in the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
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HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Curtis Brown has teamed up with Kobo to launch a short story competition, to be judged by author... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Since it was founded in May 2004 by Mark Smith and Wayne Davis, Quercus Publishing has become one of the largest independent book publishers in the U.K., and as the next step in its growth, the company has aggressive plans to expand in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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Amazon today (24th January) launches its Kindle range in Canada, the e-reading heartland of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-23 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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A new £10,000 literary prize rewarding original fiction has been launched by Goldsmiths,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite. The daily publication launched its new design last November. Executive editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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Osprey Publishing is launching a new imprint focussing on “the blurred lines where fact and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Smiths News has moved to further increase Bertrams' library sales to Northern Europe and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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