News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-21 00:00:00 UTC ]
News tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units

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Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

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[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Pan Mac launches Kiss Me First app

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[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Model Railroader Launches Paid Video Site

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[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Sunday Mirror moves away from celebrities with Notebook launch

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[ Media Week | 2013-05-31 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

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[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Dedicated website launches for Amazon Publishing

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[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Ingram, Courier Corp. Team Up

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[ Publishers Weekly | 2013-05-28 00:00:00 UTC ]
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[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Struggling for Ad Support, Huffington Mag Looks Past iPad

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[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

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[ Engadget | 2013-05-22 00:00:00 UTC ]
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[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Amazon Appstore launches in China, continues its world tour

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[ Engadget | 2013-05-06 00:00:00 UTC ]
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