News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-21 00:00:00 UTC ]
News tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units

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Reading agency launch library exploration game

Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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How Bad News Brings the Publishing Family Together

The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Online and in print, magazine launches tumble

Only 23 magazines launched in the first quarter of 2013, compared with 44 in the same period a year ago, but the number of titles that shut down between Jan. 1 and the end of March also dropped, according to figures released Monday by online database MediaFinder.com.The new titles include Condé... Continue reading at Crains New York

[ Crains New York | 2013-04-02 00:00:00 UTC ]
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Myrmidon launches e-first imprint

Independent publisher Myrmidon has launched an e-first genre imprint for drama romance, called... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek

[ AdWeek | 2013-04-01 00:00:00 UTC ]
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Foreign Affairs Launches Special Collection for iPad

Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-29 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Steven Swartz to Succeed Frank Bennack as CEO of Hearst Corp.

Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Edward Elgar launches Elgaronline

Academic indie publisher Edward Elgar has launched its online platform with no digital rights... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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There’s a General Global Decline in Book Sales, Why?

Research is showing that book sales around the world are in general decline and in some countries people are said to have simply stopped reading. What's to blame? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
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Ilex launches writers' 'proving ground'

Reference publisher Ilex Press has created what it describes as a "proving ground" for... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Europa Editions launches crime list World Noir

Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Caffeine Nights launches free sampling app

Independent publisher Caffeine Nights is making two chapters of every one of its books free to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
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Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Google Launches French Media Fund

Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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German Powerhouses Launch Tolino Ebook Platform to Take On Amazon

German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
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