News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Barnes & Noble has announced it is to launch two tablets simultaneously in the UK and the US... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Bloomsbury is expanding internationally, with the launch of Bloomsbury India today (21st... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Booksellers are gearing up for the release of J K Rowling’s new novel next Thursday (27th... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Headline is launching a new digital imprint Eternal Romance, with three paranormal romance novels... Continue reading at The Bookseller
[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller
[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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John Bond, former m.d. of Press Books at HarperCollins, has teamed up with former HarperPress... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Continue reading at Media Week
[ Media Week | 2012-09-03 00:00:00 UTC ]
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Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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Amazon has today (30th August) launched its Appstore in Europe, including in the UK, Germany,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
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Barnes & Noble has formed its first partnership with Hasbro to create My Little Pony ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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Amazon has also begun piloting a UK discounted daily deals website, AmazonLocal, to rival sites... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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