News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Hachette Children’s imprint Orchard Books is to launch a Beast Quest spin-off series,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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#hachette children
Next month, at the annual Block by Block conference for local news sites, around 100 independent publishers will celebrate the launch of a new nonprofit trade group that will offer support for the growing hyperlocal news industry. Local Indepe ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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Indian consumers haven't been cut off from Amazon's world of ebook goodies, but their experience is about to get a lot more native with the launch of a local Kindle Store. The prices of over a million books are now available in rupees, and if you're in need of hardware, the latest bare-bones... Continue reading at Engadget
[ Engadget | 2012-08-22 00:00:00 UTC ]
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Amazon has opened an India Kindle store on Amazon.com, as well as launching the device for sale... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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#daily newspapers
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vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched suc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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News Limited is planning to get rid of 10 per cent of its photographers across the publisher's newspapers. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-08-16 00:00:00 UTC ]
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Libraries could face closure as Sheffield City Council looks to make savings in its annual budget... Continue reading at The Bookseller
[ The Bookseller | 2012-08-15 00:00:00 UTC ]
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The Booksellers Association has created a search button for host websites which will direct book... Continue reading at The Bookseller
[ The Bookseller | 2012-08-15 00:00:00 UTC ]
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International publisher Pearson is setting up a college in the UK to teach degree courses, a first for a FTSE 100 company. Continue reading at BBC News
[ BBC News | 2012-08-14 00:00:00 UTC ]
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Little, Brown says it has designed a unified international marketing campaign for J K Rowling... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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#rowling launch
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Transworld Ireland has launched a new imprint, Doubleday Ireland, aiming to "discover... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Oxford University Press children’s books is entering the digital picture book market as the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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The basketball captain and father introduces a book series meant to encourage kids to pick up books and take control of their surroundings.NBA superstar Amar'e Stoudemire is so passionate about promoting literacy that he has a tattoo on his forearm that says "Read." This week, the 29-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
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Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller
[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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