News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Collins launched two new language and culture books centering on Market Focus country China at... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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#writing north
Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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#vintage classics
Faber’s digital business Faber Factory, powered by Constellation, has launched the British... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Macmillan Children’s Books is launching a £10,000 literary prize to be judged by... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
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Usborne Publishing will be launching a foreign-language publishing operation in Germany this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget
[ Engadget | 2012-04-05 00:00:00 UTC ]
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London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller
[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company
[ Fast Company | 2012-04-04 00:00:00 UTC ]
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Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
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#hard times