NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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A modern-day historian writes the timeline of American decline

British journalist Nick Bryant became attached to the U.S. in the 1980s. Then things went downhill Continue reading at The Washington Post

[ The Washington Post | 2021-04-02 12:00:00 UTC ]
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In Gabriela Garcia’s ‘Of Women and Salt,’ five generations of mothers and daughters fight to stay afloat

Her debut stretches from 1866 Cuba to the present-day United States, chronicling traumas both experienced and inherited. Continue reading at The Washington Post

[ The Washington Post | 2021-03-30 08:29:10 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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Book Workers to Hold Day of Solidarity with Amazon Workers

Book business workers at a number of bookstores, publishers, and literary publicity firms have declared a Book Workers Day of Solidarity on March 26 in support of Amazon workers organizing to form a union in Bessemer, Ala. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-24 04:00:00 UTC ]
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No rest days

Recently during an event a publisher said, “We do a lot of our reading outside of work hours, most of it actually, there just isn’t time during the day.” Continue reading at The Bookseller

[ The Bookseller | 2021-03-20 10:11:31 UTC ]
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For three generations of Bush women, personal pain and a public spotlight

J. Randy Taraborrelli details the struggles of the political clan’s matriarchs and wives. Continue reading at The Washington Post

[ The Washington Post | 2021-03-19 12:00:00 UTC ]
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A child’s murder, a lynch mob and the early days of the NAACP

Alex Tresniowski explains the impact of Ida B. Wells on the quest for equal justice. Continue reading at The Washington Post

[ The Washington Post | 2021-03-19 12:00:00 UTC ]
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Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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The UK/Ireland World Book Day Emphasizes Family Reading

While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
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7 of the Best Comedy Manga to Enjoy on Sunny Days

Have a look at 7 of the best comedy manga you can find right now, with hilarious storylines that will bring you laughter 24/7. Continue reading at Book Riot

[ Book Riot | 2021-03-03 11:34:00 UTC ]
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NLT and Premier League give away 25,000 books for World Book Day

The National Literacy Trust and the Premier League are teaming up to distribute nearly 25,000 books to five to 11-year-olds from disadvantaged backgrounds this World Book Day, Thursday (4th March).  Continue reading at The Bookseller

[ The Bookseller | 2021-03-02 18:07:28 UTC ]
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Fourth Estate swoops for 'exhilarating' Elizabeth Day novel Magpie

Fourth Estate has swooped for Magpie, the “exhilarating” new novel by Elizabeth Day, written mostly during the first lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 23:47:19 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Alison Jones on 1,000-day run for NLT

Alison Jones, founder of Practical Inspiration Publishing, is coming to the end of a 1,000-day running challenge to raise funds for the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 00:52:37 UTC ]
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Caitlin Moran to curate Mother's Day box for LoveMyRead

Journalist and author Caitlin Moran is to curate a Mother's Day selection box for book subscription service LoveMyRead.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 22:50:45 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Meet the bookstore owner behind National Black Literacy Day.

Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
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From the author of ‘Morning Has Broken,’ magical tales perfect for Valentine’s Day

Published a century ago, Eleanor Farjeon’s “Martin Pippin in the Apple Orchard” delivers charming stories of love in its many forms. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 17:02:45 UTC ]
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