Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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#digital content
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Alison Jones, founder of Practical Inspiration Publishing, is coming to the end of a 1,000-day running challenge to raise funds for the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 00:52:37 UTC ]
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Journalist and author Caitlin Moran is to curate a Mother's Day selection box for book subscription service LoveMyRead. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 22:50:45 UTC ]
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#caitlin moran
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
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Published a century ago, Eleanor Farjeon’s “Martin Pippin in the Apple Orchard” delivers charming stories of love in its many forms. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 17:02:45 UTC ]
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#century ago
Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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#reading choices
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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#digital media
Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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#manga
Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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#mind appeared
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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#test-and-learn culture
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#associate publisher
Elizabeth Day and Johny Pitts are to be the new presenters of BBC Radio 4’s "Open Book" programme. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 20:35:02 UTC ]
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French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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Bloomsbury Continuum has acquired When America Stopped Being Great by BBC New York correspondent Nick Bryant. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 12:55:05 UTC ]
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The results of the AIE's fifth annual #IoLeggoPerché book donation program for schools and libraries surprised organizers with 300,000 books. The post Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 09:46:32 UTC ]
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Winter takes center stage in books by George R.R. Martin, Peter Hoeg, Tove Jannson, Tanya Tagaq and more Continue reading at The Washington Post
[ The Washington Post | 2020-12-18 14:00:00 UTC ]
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The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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#book club
Drinking sherry, bingeing Downton Abbey ... how authors keep up the spirit of the season, even when writing during heatwaves and a nightmarish ChristmasChristmas novels are not a new phenomenon. Charles Dickens sold out of his first print run of A Christmas Carol in days in December 1843, while... Continue reading at The Guardian
[ The Guardian | 2020-12-17 15:22:04 UTC ]
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