The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid Posts in January, adopting a tactic meant to draw readers to ads by making them more or less resemble the surrounding editorial content. A bit of reader confusion over what's an ad is inherent.But the Times has repeatedly stressed the importance of clearly labeling its native ads as paid promotions. And when its Paid Posts first appeared, the labels were arguably the most stringent in all of publishing. A Paid Post from Dell, for instance, is surrounded on all sides by a thick blue border that includes a label at the top saying, "Paid For And Posted By Dell." Just underneath that message, the Dell logo appeared in a darker blue bar running the width of the post. The Dell logo appeared again nearby, next to the author's name. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
News tagged with:
#native ads
#sponsored posts
#draw readers
Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#travel leisure
#1% increase
#advertising revenues
#12% increase
UK Literary Scout Lucy Abrahams discusses the the post-crisis Greek publishing industry and issues surrounding book prices and a fixed price law. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
More news stories like this |
After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
More news stories like this |
David Montgomerys local newspaper publisher earns DMGT and Trinity Mirror shared payout of more than £22mDavid Montgomerys Local World made adjusted profits of £38.9m last year, providing shareholders Daily Mail & General Trust and Trinity Mirror with a healthy payout of more than £22m to... Continue reading at The Guardian
[ The Guardian | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trinity mirror
'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul kingsnorth
Four American authors made the cut, including Joshua Ferris and Karen Joy Fowler. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-25 00:00:00 UTC ]
More news stories like this |
TheReadingRoom, a book discovery, reading, and e-commerce service, recently relaunched its website and relocated its headquarters to New York City, and it continues to roll out new services and features. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book discovery
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#debate rages
There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publisher
#largest advertisers
#core part
Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel leisure
#entertainment weekly
#mark ford
#vp-global marketing
Could Fox News and CNN have the same owner? No, but close. 21 Century Fox has confirmed reports (first published by the New York Times) that it made an $80 billion bid for fellow media conglomerate Time Warner -- and was turned down, for now.... Continue reading at Engadget
[ Engadget | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#confirmed reports
#hbo --
#fox news
Robert Collins, deputy literary editor of the Sunday Times, is to leave his role this week, and... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sunday times
Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian
[ The Guardian | 2014-07-11 00:00:00 UTC ]
More news stories like this |
Just days ahead of Chicago Bookstore Day on July 12, California Bookstore Day, which inspired it, announced a new sponsor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#days ahead
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holy grail
#digital publishing
#sponsored content
Rachel Bressler has been hired as editorial director at Penguin Random House's paperback imprint, Plume. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paperback imprint
Cartoonist Paul Pope is dipping back into his archives to reissue his 1999 work 'Escapo' in a new hardcover edition from Z2 Comics that will be in full color for the first time and offer a wealth of supplementary material. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardcover edition
Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian
[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#scott havens
#digital chief
Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian
[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longer afford
#simon barnes
At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this |