The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid Posts in January, adopting a tactic meant to draw readers to ads by making them more or less resemble the surrounding editorial content. A bit of reader confusion over what's an ad is inherent.But the Times has repeatedly stressed the importance of clearly labeling its native ads as paid promotions. And when its Paid Posts first appeared, the labels were arguably the most stringent in all of publishing. A Paid Post from Dell, for instance, is surrounded on all sides by a thick blue border that includes a label at the top saying, "Paid For And Posted By Dell." Just underneath that message, the Dell logo appeared in a darker blue bar running the width of the post. The Dell logo appeared again nearby, next to the author's name. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Total sales in Amazon’s fourth quarter in 2013 rose 20% over the last quarter of 2012, hitting $25.59 billion, while net income rose to $239 million from $97 million in last year’s final period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
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Pan Macmillan is sponsoring the second annual Nordicana festival, a two-day event celebrating... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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After months of trying to negotiate a deal behind the scenes, Charter Communications is publishing details of its offer to buy Time Warner Cable (which split from Time Warner years ago). Despite a bid that including debt is enough to nab 20 or so ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp continues to fill out his leadership ranks as he prepares to spin off the publishing company from Time Warner later this year into a public entity. Today, he named Colin Bodell as evp and chief technology officer, a newly created role at Time Inc. Bodell will be charged... Continue reading at AdWeek
[ AdWeek | 2014-01-15 00:00:00 UTC ]
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Although Time Inc. began publishing books that combined the resources of its Time and Life magazines in 1961, Time-Life Books (T-L Books) was not officially established until 1964. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
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Retailers are pushing ebooks and physical books with a series of discounts and offers in the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-30 00:00:00 UTC ]
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While George Zhu, founder of CN Times Books, the newly launched U.S. subsidiary of Beijing Mediatime Books, is impressed by the “professionalism” of U.S. publishing, he’s also surprised by American inefficiency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Times Newspapers Limited pays out £14m to departing directors, including chief executive Tom MockridgeThe publisher of the Times and the Sunday Times has reported a pre-tax loss of £24m, as payouts to departing directors hit £14m, according to financial filings for the year to 30 June 2013.Times... Continue reading at The Guardian
[ The Guardian | 2013-12-18 00:00:00 UTC ]
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You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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News Group Newspapers took charges related to the phone-hacking scandal of almost £90m in the year to 30 JuneThe parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Snowden showed us the educated and wealthy aren't entirely free. Francis reminds us the poor aren't even given a chanceEdward Snowden was not chosen as Time magazine's Person of the Year, and for this many in the media are outraged. Instead Time chose Pope Francis, a man who in the last year has... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York
[ Crains New York | 2013-12-12 00:00:00 UTC ]
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On December 11, the German Book Office New York will celebrate 15 years promoting German literature in North America and connecting the German and American publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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