Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Toni Collette's production company nabs a suspense novel; Maggie Stiefvater's Raven Cycle is optioned for a TV show on Syfy; 20th Century Fox buys a thriller by Michelle Richmond; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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This week's hot books include an Italian thriller, a Spanish book on the gardens of great thinkers, and a novel about a writer who finds literary success after becoming a ghost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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This week: a utopian society gone wrong, plus the brilliant short stories of Fleur Jaeggy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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A spike in sales of board books helped to drive up unit sales of print books 5% in the week ended July 16, 2017 over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
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Louise Penny re-ups with Minotaur, Kensington nabs a Zsa Zsa Gabor bio, Haymarket scores a Super Bowl champ, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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‘Worlds Collide,’ the sixth and final volume in Chris Colfer’s Land of Stories series, is the #3 book in the country. Plus Amazon Prime Day significantly boosts sales of a pair of Instant Pot cookbooks, and three illustrated titles make their list debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Sales of Milo Yiannopoulos’s book, 'Dangerous,' fell 42% last week, compared to its first week on sale, according to just-released numbers from NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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An endorsement from Reese Witherspoon helps boost ‘The Alice Network’ by Kate Quinn to its Trade Paperback list debut. Plus we're truly in the dog days of summer, with a pair of canine-centric books landing on our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Viking nabs a middle grade debut at auction, TarcherPerigee signs a coparenting book for six figures, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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This week: what if there were a machine that could reveal your deepest secret? Plus: a definitive Thoreau biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Martina Cole has scored a second week in the UK Official Top 50 number one spot, with Betrayal (Headline) selling 23,091 copies for £84,919. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Among the books heating up around the globe this week are Raphaëlle Giordano's French bestseller, a debut Swedish thriller and a backlist novel by a Guatemalan author known best for his short fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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What are the books that have just been optioned for TV and film? In this, our first of a new bi-weekly column, deals close for a memoir by Patricia Lockwood and a nonfiction book about a group of men who broke the color barrier in corporate America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek
[ AdWeek | 2017-07-10 00:00:00 UTC ]
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The Handmaid's Tale has once again taken over the Weekly E-Book Ranking’s number one spot, gripping the list with the might of a totalitarian regime for a third non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Mark R. Levin’s ‘Rediscovering Americanism’ is the #1 book in the country. Plus Oprah’s latest Book Club pick, ‘Behold the Dreamers’ by Imbolo Mbue, debuts at #5 in trade paper, and a graphic novel about a sweet space alien with a ginormous Twitter following lands at #18 on our Hardcover Fiction... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in ads and life as a new mother at an ad agency. The post Best of the week: Publishers are embracing Amazon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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This week: an oral history of Bob Marley, plus an existential mystery in which a couple's neighbors strangely stop speaking to them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Lake Union re-ups Kerry Lonsdale, Sherrilyn Kenyon signs a double with Tor, Simon Sebag Montefiore sells a novel to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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