Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
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A Swedish novel about a Marxist revolutionary gains traction; a Finish book about a Nordic lifestyle trend sells in the U.S.; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
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The inaugural New York Rights Fair will run May 30 – June 1, 2018, and will be held at the Metropolitan Pavilion in Manhattan. The three-day fair will cover rights sales negotiation and distribution of content across print, audio, TV, film, and digital channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
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Three new books on our Hardcover Nonfiction list each hark back to earlier eras of U.S. politics. Plus ‘A Dog’s Way Home’ keeps W. Bruce Cameron’s franchise wagging along, and retired Cubs catcher David Ross hits one more home run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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This week: a wonderful biography of F. Scott Fitzgerald, plus the controversial novel that inspired last year's hit movie 'Elle.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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At outlets that report to NPD BookScan, total unit sales were 8% higher in the week ended May 14, 2017, than in the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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Pulitzer-winning poet Tracy K. Smith sells a new collection, a Johns Hopkins prof strikes a deal with Bloomsbury, Gina Apostol sells her latest novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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The new feature, called Amazon Charts, includes two weekly lists. One details the retailer's top 20 titles sold (across all of its platforms), and the other highlights the 20 most read (or listened to) books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Paula Hawkins’ Into the Water (Doubleday) has held the UK Official Top 50 number one spot for a second week running, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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The latest Weekly E-Book Ranking battened down the hatches ahead of Hurricane Hawkins and the tidal wave of sales Into the Water will inevitably splash in with in next week’s instalment Continue reading at The Bookseller
[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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Unit sales of print books fell 3% in the week ended May 7, 2017, compared to the similar week in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Neil deGrasse Tyson has the #2 book in the country with ‘Astrophysics for People in a Hurry.’ Plus the Paula Hawkins releases her ‘Girl on the Train’ follow-up, and the adult behind the Honest Toddler Twitter account publishes her first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Kristina McMorris lands six figures at Sourcebooks, M.O. Walsh sells his sophomore novel, Flatiron buys an SF take on the Bard, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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A book represented by the Salomonsson Agency, about puppets that can calm newborn babies, has sold in a flurry of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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‘Option B’ by Sheryl Sandberg and Adam Grant, the #1 book in the country, is also the year’s biggest debut so far. Plus the Hulu adaption of ‘The Handmaid’s Tale’ rockets the 1998 trade paperback to the #7 position in the country, and ‘The Bad Guys’ children’s book series generates good sales... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Lee Child's Night School (Bantam) has racked up a third non-consecutive week as the UK Official Top 50 number one, the veteran crime author's joint longest-ever run in the overall top spot. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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