Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Night School has made a return to the Weekly E-Book Ranking number one, albeit after a slightly longer summit hiatus than its print edition. The Jack Reacher title last held the top spot in November 2016 - for three weeks running - before being usurped by Transworld stablemate Paula Hawkins’ The... Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Sen. Elizabeth Warren’s latest debuts at #5 in the country overall, her best first-week showing to date. Plus retired Navy admiral William H. McRaven’s commencement speech is the #3 book in the country, and YouTuber Connor Franta returns to our lists with the #10 book in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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A tongue-in-cheek anatomy book about the vagina, by two Norwegian medical students, is racking up foreign sales, along with the new novel by Swedish romance author, Simona Ahrnstedt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Easter and Passover 2017 coincided with each other, and with related new releases, including ‘The True Jesus,’ #2 in Hardcover Nonfiction. Plus the Pulitzer announcements drive sales of ‘The Underground Railroad’ and other winners, and a favorite Star Wars villain returns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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After briefly stalling, a bill that would empower Donald Trump to appoint the next Register of Copyrights could come to a vote in the House of Representatives next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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Board books and mass merchandisers were the big winners in the final week before Easter. Unit sales of board books were 148% higher in the week ended Apr. 16, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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Five celeb bios and memoirs debut in Hardcover Nonfiction this week, among them ‘The Most Beautiful,’ Mayte Garcia’s account of life with Prince; ‘Nevertheless,’ Alec Baldwin’s memoir; and ‘Crazy Is My Superpower,’ by recently retired WWE champ A.J. Mendez Brooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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Princess Deena Aljuhani Abdulaziz was at the helm of Vogue Arabia for two published print editions. Continue reading at The New York Times
[ The New York Times | 2017-04-14 00:00:00 UTC ]
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It looks like board books will be popular gifts for Easter this year. Unit sales of the format soared 83% in the week ended Apr. 9, 2017 over the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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A Finnish lifestyle book about perseverance and a memoir by a Syrian refugee are among the books generating buzz abroad this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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This week: the genius of the music of Prince, plus a madcap thriller full of hidden identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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With Easter approaching, sales of juvenile fiction and nonfiction are shooting up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Tor nabs a self-published SF series, comedian/radio host Rickey Smiley lands at Gallery, FSG invests in a middle grade debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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YouTube personality Lilly Singh has the #10 book in the country. Plus novelist Jessica Shattuck has her best debut week by far with ‘The Women in the Castle,’ and Tom Verducci’s book on the Cubs sells well in the city of—do we even have to tell you? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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