Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Berkley signs British bestseller Clare Mackintosh for two more, one of the creators of the Pussyhat Project goes to Grand Central, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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From Haaretz: With Israel's fixed-price 'Book Law' repealed, reports are that this year's Hebrew Book Week sees less aggressive discounts than in the past. The post After Israel’s Book Law: Hebrew Book Week Sees More Modest Discounts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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Books by Nora Roberts, Chelsea Clinton, and Al Franken debut among the top 10 titles in the country. Plus a tweet from Bill Gates sends print unit sales of 2011’s ‘The Better Angels of Our Nature’ soaring, and David Sedaris opens up his diaries to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Peter James has capsized Paula Hawkins’ two weeks of smooth sailing in the Weekly E-Book Ranking number one spot, as Need You Dead blasted straight to the chart’s summit in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post Weekend at the Trade Show: BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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The South Dakota Historical Society Press is hoping that lightning will strike twice at BookExpo: this year, the small press is promoting "Pioneer Girl Perpectives: Exploring Laura Ingalls Wilder," edited by Nancy Tystad Koupal, 150 years after Wilder’s birth on February 7, 1867. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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‘Crazy Rich Asians’ author Kevin Kwan rounds out his trilogy with ‘Rich People Problems,’ debuting at #13 on our Hardcover Fiction list. Plus Cassandra Clare has the #3 book in the country with ‘Lord of Shadows,’ second in her Dark Artifices series, and Michael Crichton returns to our lists with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Katherine Arden sells her middle grade debut, Minotaur buys a new historical mystery series by Brit Jessica Fellowes, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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This week: Anthony Horowitz's brilliant Agatha Christie–like mystery, plus an investigation into the Donner Party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Organizers of the New York Rights Fair held a party last night to introduce the event to the American publishing community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Paula Hawkins is treading water in the Weekly E-Ranking top 20, with Into the Water holding the top spot for the second week running. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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Does Lauren Kern's new role signal an era of original content at Apple? The post Apple News Poaches New York Magazine Executive Editor appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
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The location for the New York Rights Fair launched by Bologna Fiere has been revealed and is set to take place at the Metropolitan Pavilion in midtown Manhattan. Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Books by two sports legends debut in Hardcover Fiction. Plus a pair of beach reads brighten up our Hardcover Fiction list, and small press Cemetery Dance waltzes onto our Hardcover Fiction list with a book coauthored by Stephen King. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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Calendar Girl author Audrey Carlan inks a 12-book deal, Kristin Hannah re-ups at SMP, a women’s rights activist lands at Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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As Amazon runs out of ways to expand its mountain-sized market share in the online retail space, its attempts to grow its presence in the real world are continuing to materialize, with new plans being firmed up on both coasts of the United States. Today, it officially launched AmazonFresh... Continue reading at Betanews
[ Betanews | 2017-05-26 00:00:00 UTC ]
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Freedom of expression organisation Index on Censorship has joined the Banned Books Week Coalition as the first international member of the US-based alliance. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Amazon will open its seventh bookstore, and first in New York City—the heart of U.S. trade publishing and the hometown of Barnes & Noble—on May 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-24 00:00:00 UTC ]
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