Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Jen Hatmaker has the #6 book in the country with ‘Of Mess and Moxie.’ Plus Robert Wright explains ‘Why Buddhism Is True,’ and Slipknot lead singer Corey Taylor offers his NSFW take on current politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.1% higher in the week ended Aug. 13, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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This week: Knausgaard's latest, plus the novel that won the Irish Book Award’s Crime Novel of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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A lucky 13th week for The Handmaid’s Tale—it has rebounded back into the Weekly E-Book Ranking number one spot, after Helen Fields’ Perfect Prey briefly toppled it a week ago. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Sourcebooks buys a new Elizabeth Warren bio, Dresden Files author Jim Butcher sells a short story collection to Ace, Audible pays six figures for two audio-first romances, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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The six largest publishers hold the key to the newsstand's survival — if they work together. The post As Newsstand Atrophy Worsens, Reform Remains Possible appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-15 00:00:00 UTC ]
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This week: an absorbing account of the case of Willie James Grimes, plus Paul Yoon's beautiful story collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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'Ready or Not!,’ the follow-up to 2013’s ‘Nom Nom Paleo,’ is the #5 book in the country. Plus Mark Manson’s tough-love self-help book has its best week yet, and Tom Perrotta releases his first novel since 2011’s ‘The Leftovers.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Among the books generating buzz this week are a Spanish mountaineer's memoir; a new romantic comedy co-written by 'Rosie Project' author Graeme Simsion; and a work by a French editor about trying to summit Mont Blanc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Avery invests in "The Longevity Diet," Putnam splashes six figures on Lauren Kate’s adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Ruth Ware’s third psychological thriller, 'The Lying Game,' debuts at #3 in Hardcover Fiction. Plus Joan Hess completes the final novel in Elizabeth Peters’s long-running Amelia Peabody series, and the first trailer for the big-screen adaptation of ‘Ready Player One’ boosts the book to the #9... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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This week: a mother abandons her family with $40,000 in a backpack, plus what science says about UFOs, chemtrails, and aliens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Nicci French's Sunday Morning Coming Down swipes the number one spot from Margaret Atwood's The Handmaid's Tale. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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This week: Proust's letters to his neighbor, plus a brilliant and claustrophobic novel from Lizzie Borden's perspective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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Michael Connelly has the #1 book in the country with series launch ‘The Late Show.’ Plus Joshua Green’s ‘The Devil’s Bargain’ looks at the relationship between Steve Bannon and Donald Trump, and ‘World War Z’ author Max Brooks writes the first official Minecraft novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
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Delacorte nabs a YA debut for six figures; a Bloomsbury staffer sells her first book to Soho Teen; George Pelecanos re-ups with Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended July 23, 2017, than in the similar week in 2016, led by double-digit increases in the two juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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