Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Transworld has revealed that the "extraordinary" first week sales of Origin by Dan Brown include more than 14,000 audio downloads. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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New York Comic Con attracted a record crowd of 200,000 to the Javits Convention Center and a variety of venues around New York City, including the New York Public Library, for a week of presentations and events celebrating comics, graphic novels and a wide range of popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Over 1,000 libraries are running events for National Libraries Week, in a bid to “celebrate the transformation of libraries across the UK”. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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This week's hot books include an Italian thriller that is the first in a new series and a new novel from 'History of Bees' author Maja Lunde. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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This week's book to film deals include a TV deal for the new book by Robert Harris, and a TV deal for a memoir by Tina Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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New York Comic Con 2017, held October 5-8 at the Javits Convention Center in Manhattan, attracted a record number of attendees. Publishers Weekly was on hand to bring back images of the artists, publishers and fans attending the annual celebration of comics, graphic novels and popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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Ken Follett’s A Column of Fire has seared into the Weekly E-Book Ranking number one spot, as a flurry of Christmas-gift hardbacks hammered into the chart’s upper echelons. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Penguin buys Hessler’s latest, Teen Tor invests in a fantasy duology, Ketherine Tegen Books pays six figures for a debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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‘Sleeping Beauties’ by Stephen King and his younger son, Owen King, is the #2 book in the country. Plus R.J. Palacio’s ‘Wonder’ prepares for its big-screen debut, and Newbery Medalist Katherine Applegate’s latest, ‘Wishtree,’ hits our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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This week: Alice Hoffman's prequel to 'Practical Magic,' the man who captured Lincoln's ghost, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Editors and agents came together to celebrate France’s role as 2017 Guest of Honor at Frankfurt Book Fair–and to hear about contemporary French titles. The post French Books Highlighted at Frankfurt Guest of Honor Luncheon in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-05 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients—Quick & Easy Food (Michael Joseph) has breezed into a sixth week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Entertainment Weekly is preparing to move closer to the film stars and TV personalities it covers. In March it plans to leave the company's headquarters across from 1 World Trade Center and relocate to Los Angeles, moving into offices that also hold People magazine's West Coast operations.The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Ebury has pre-empted a new psychology book about "the conversations we have with ourselves" called Chatter. Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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At a book trade event in New York, NORLA presented a selection of Norwegian writers and offered American publishers a closer look at Norway's literary market. The post NORLA Takes Norwegian Literature to New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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Marian Keyes’ The Break is not taking any time away from the top of the chart - for the second week in a row, it charted in the Weekly E-Book Ranking’s number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-10-02 00:00:00 UTC ]
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YA author Katelyn Detweiler sells her latest to Holiday House, a New York Post columnist takes his debut to HC, a Frankenstein update goes to Delacorte, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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Bill O’Reilly and Martin Dugard’s ‘Killing England,’ the first in the ‘Killing’ series since O’Reilly’s ouster from Fox, is the #2 book in the country. Plus Tom Brady shares the method behind is motivation, and a trio of new business books offer different approaches to personal success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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##2 book
“What a difference a year makes,” said Book Industry Study Group (BISG) chair Maureen McMahon, president of Kaplan Publishing, convening its annual general meeting in New York on 25th September. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
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Jamie Oliver has dished up a fifth week as the UK Official Top 50 number one, as 5 Ingredients—Quick & Easy Food (Michael Joseph) sold 44,956 copies for £537,538. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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