Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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This week's hot books include a Swedish pregnancy guide and an Italian novel that's generating buzz ahead of next month's Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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The forthcoming novel by James Patterson and Bill Clinton, as well as Karen McManus' YA bestseller 'One of Us Is Lying,' are among the books that have been optioned this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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This week: a new story collection from James McBride, plus an excellent Scandinavian crime thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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A lit agent sells her debut novel, Flatiron lands one of the country’s youngest mayors, Sourcebooks invests in a “slow home” podcaster, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Books by Hillary Rodham Clinton and NBC’s Katy Tur offer from-the-trenches accounts of the 2016 presidential election. Elsewhere on our Hardcover Nonfiction list, new cookbooks and motivational titles proliferate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Hillary Clinton's 'What Happened' sold more than 300,000 copies across all formats its first week on sale, publisher Simon & Schuster reported. Over half of those sales were hardcovers, with S&S selling 167,000 print copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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Berkley buys a debut novel about Kick Kennedy, Christina Lauren sells her first women’s fiction title, St. Martin’s invests in an Ethel Rosenberg bio, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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NYPL and New York Comic Con are partnering to offer a day of professional programming on graphic novels for librarians and teachers on October 5, at the Stephen A. Schwarzman Building on Fifth Avenue. Here is a preview of the schedule, which will be finalized closer to NYCC. Admittance requires... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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This year’s show features a new venue (the New York Public Library), a relocated Artist Alley, and a preview of the revamped Harvey Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Big new releases from the world of mysteries and thrillers top our list of the bestselling books in the country. Plus Jesmym Ward and Salman Rushdie release new novels, and Kurt Anderson of ‘Studio 360’ examines, in his words, ‘how America went haywire.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Rounding up the biggest draws for DC fans at this year's New York Comic Con, including sneak peeks of the company's new comics series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading at Advertising Age
[ Advertising Age | 2017-09-15 00:00:00 UTC ]
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Roald Dahl Day kicked off on Wednesday (13th September) with the annual global celebration of the author on his birthday with a range of celebrations, activities and new titles. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients: Quick & Easy Food (Michael Joseph) has rustled up another week in the UK Official Top 50 number one spot, selling 56,966 copies for £675,321 according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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This week's hot books include a Japanese bestseller that has just sold to Grove Atlantic and an Italian diet book with 15 translation rights sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Books being optioned this week include a Dracula prequel, a novel about Japanese internment camps and a lauded backlist title about an English professor at the University of Missouri. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Putnam buys a French bestseller, Roaring Book revamps an Eleanor Roosevelt picture book, Karen Robards lands a seven-figure advance, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Val McDermid has gone straight to number one in her first appearance in The Bookseller’s Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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This week: Lisbeth Salander's latest case, plus new books from Celeste Ng and Nicole Krauss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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A Tale of Two Kitties, third in Captain Underpants author Dav Pilkey’s spinoff series Dog Man, is the #1 book in the country. Plus Louise Penny’s ‘Glass Houses’ tops our Hardcover Fiction list, and Stephen King deems Gabriel Tallent’s debut, 'My Absolute Darling,' a ‘masterpiece.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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