Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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For a few hours, a debut author shone at the top of the N.Y. Times bestseller list Thursday. But after online commenters questioned how the book got there, the paper removed "Handbook for Mortals" by Lani Sarem. What happened? Author Phil Stamper thought it was strange when "Handbook for Mortals"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-25 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.2% lower in the week ended Aug. 20, 2017, than in the similar week in 2016 Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian
[ The Guardian | 2017-08-25 00:00:00 UTC ]
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This week: an eerie, dilapidated former orphanage, plus the Portuguese masterpiece 'The Book of Disquiet.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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The wife of a former NFL star sells a football-themed romance to Berkeley, Scholastic nabs Ally Carter’s first YA standalone, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Victoria Hislop’s Cartes Postales from Greece (Headline) has once again voyaged into the Official UK Top 50 number one spot, selling 27,201 copies for £116,694—a 19.3% boost week on week. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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The forthcoming romantic comedy co-written by 'Rosie Project' author Graeme Simsion and his wife is nabbed for film by Fox Searchlight, while Pascal Pictures picks up the true tale of an Italian teenager who became an unexpected WWII hero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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This week's hot books include a Norwegian middle grade novel, the latest by a Danish bestseller and a novel by an Algerian author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Size matters this fall season, as books shrink across the major publications. The post Tale of the Tape: Weighing In the Fall Fashion Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-22 00:00:00 UTC ]
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Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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A lucky 13th week for The Handmaid’s Tale—it has rebounded back into the Weekly E-Book Ranking number one spot, after Helen Fields’ Perfect Prey briefly toppled it a week ago. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Jen Hatmaker has the #6 book in the country with ‘Of Mess and Moxie.’ Plus Robert Wright explains ‘Why Buddhism Is True,’ and Slipknot lead singer Corey Taylor offers his NSFW take on current politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Sourcebooks buys a new Elizabeth Warren bio, Dresden Files author Jim Butcher sells a short story collection to Ace, Audible pays six figures for two audio-first romances, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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This week: Knausgaard's latest, plus the novel that won the Irish Book Award’s Crime Novel of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.1% higher in the week ended Aug. 13, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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The six largest publishers hold the key to the newsstand's survival — if they work together. The post As Newsstand Atrophy Worsens, Reform Remains Possible appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-15 00:00:00 UTC ]
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This week: an absorbing account of the case of Willie James Grimes, plus Paul Yoon's beautiful story collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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'Ready or Not!,’ the follow-up to 2013’s ‘Nom Nom Paleo,’ is the #5 book in the country. Plus Mark Manson’s tough-love self-help book has its best week yet, and Tom Perrotta releases his first novel since 2011’s ‘The Leftovers.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Among the books generating buzz this week are a Spanish mountaineer's memoir; a new romantic comedy co-written by 'Rosie Project' author Graeme Simsion; and a work by a French editor about trying to summit Mont Blanc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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