Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Accessible children's publisher Barrington Stoke is publishing a tale inspired by the true story of a "fashion pioneer" at the court of Marie Antoinette, Rose Bertin. Continue reading at The Bookseller
[ The Bookseller | 2017-12-30 00:00:00 UTC ]
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Santa was good to booksellers this year. The week before Christmas, overall print unit sales were 7% higher than in the comparable week last year, and a lot of books saw substantial sales jumps. Here are the adult hardcover titles that saw the largest week-over-week increases in unit sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Dexter creator Jeff Lindsay sells two titles in a new series to Dutton, Harlequin buys a debut YA fantasy, Library of America picks up an anthology of essays about Peanuts, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Led by solid gains through the retail and club channel, unit sales of print books rose 7% this Christmas week over last year. 'The Getaway' remained the season's most popular book, while Rupi Kaur sold a combined 136,000 copies of her two books in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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Unit sales of print books rose 3% in the week ended December 17, 2017, over the comparable period in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Putnam preempts a J.P. Pomare novel, McElderry Books buys a YA novel, cookbook author Shauna James Ahern sells an essay collection to Sasquatch, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 4% lower in the week ended Dec. 10, 2017, than in the similar week in 2016, marking the third consecutive week this holiday season in which sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Novelist and screenwriter Jojo Moyes has been named as ambassador for London Book & Screen Week as the festival returns for 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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EL James’ Darker tied up the Weekly E-Book Ranking number one straight out of the gate, displacing Penguin Random House stablemate Lee Child’s The Midnight Line in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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The opening keynote speakers for PubTech Connect 2017 are two of the people leading the forward looking efforts at the 'Times': assistant editor Sam Dolnick and editor of the 'New York Times Book Review' Pamela Paul. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-14 00:00:00 UTC ]
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This week's hot books include a Dutch novel selling in several territories and a debut Australian novel sold to Small Beer Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-12 00:00:00 UTC ]
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Must-have kitchen gadget the Instant Pot continues to be a boon for cookbook publishing. Plus Madeleine L’Engle’s ‘A Wrinkle in Time’ prepares for its big-screen debut, and E.L. James’s Christian Grey tell a ‘Darker’ tale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Putnam invests in Rowley’s sophomore novel, Pegasus buys a memoir by a humanitarian aid worker, journalist Keah Brown takes an essay collection to Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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This week: why you need to be at next year's ALA National Library Legislative Day; The battle over net neutrality shifts to Congress; and comic book fans can now access Marvel comics via hoopla digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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This week: how fear has shaped America, plus a pulse-pounding crime novel set in Australia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Magazine dubbed ‘serial misinformer’ becomes first explicitly partisan organization to aid in task, fueling concerns over rightwing influence at siteA conservative news organization has been approved to partner with Facebook to fact-check false news, drawing criticisms that the social media... Continue reading at The Guardian
[ The Guardian | 2017-12-07 00:00:00 UTC ]
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SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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The new imprint, which will focus on museum and exhibitions publishing, will launch in collaboration with new Rizzoli parent company Mondadori Electa in January 2018, and will replace the recently dissolved Skira Rizzoli imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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