Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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As the U.S. passed the first anniversary of President Trump’s inauguration, four books debuted on our hardcover nonfiction list, each taking a critical view of the current political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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With Michael Wolff’s 'Fire and Fury' selling more than 324,000 copies in the week ended January 21, 2018, total industry sales were 6% higher than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Among the headlines this week: ALA names an executive director; Facebook's flawed plan to fix the fake news problem; and check out some of the best pics from the annual library "shelfie" day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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This week: a forbidden book containing unsettling fairy tales, plus the uses and misuses of civil rights history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Melissa de la Cruz sells her first stab at domestic suspense, a book on the Cartier clan is bought, Delacorte invests six figures in a debut fantasy series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Taking all formats together, Macmillan's Henry Holt & Company is reporting 1.7 million copies of Michael Wolff's book sold, sparks flying as the book leaps to No. 1 on the lists. The post In Second Full Week, Macmillan’s ‘Fire and Fury’ Sales Roar to a Bonfire appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-26 00:00:00 UTC ]
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Fire and Fury burned into the Weekly E-Book Ranking number one spot for a second week running, denying Kimberley Chambers her second ebook top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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William Collins will publish a debut memoir from an award-winning New York Times journalist who spent a decade covering Hillary Clinton’s pursuit of the US presidency. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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This week's hot books include a title about the history of maps and a take on the politics of power from a popular U.K. blogger and self-described "radical black feminist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
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The big options this week include a TV deal for Michael Wolff's White House tell-all 'Fire and Fury,' and film deals for a backlist Kazuo Ishiguro novel and Celeste Ng's 2014 debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
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Among this week's headlines: Why publishers should speak up on net neutrality; the budget battle continues for libraries; and what's holding up the search for the next ALA executive director? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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This week: Emma Glass's mind-bending debut novel, plus two remarkable scientists and their dueling visions to shape tomorrow’s world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Elena Ferrante is to write a weekly newspaper column for the Guardian’s new look Weekend magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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A founding member of the Black Crowes sells his memoir, HC buys Liv Constantine’s sophomore novel, a former Verizon CEO takes his business book to Post Hill Press, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Daniel H. Pink’s ‘When’ is the #10 book in the country. Plus a pair of psychological thrillers scare up spots on our lists, and YA author Neal Shusterman makes some noise with ‘Thunderhead.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Fire and Fury may have missed out on the print number one last week, but after a shortage of hardback copies in bookshops over the weekend, readers hungry to learn all about Donald Trump’s McDonald’s habit turned to the digital shelves. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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The New York office of the Frankfurter Buchmesse, together with Publishing Perspectives, will host the first two-day Children’s Books Salon in New York City on January 23–24, 2018. The post Frankfurter Buchmesse New York’s Inaugural Children’s Books Salon to Take Place January 23-24 appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-18 00:00:00 UTC ]
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EL James’ Darker has once again roped in the Weekly E-Book Ranking number one, with the title spending a fifth consecutive week at the peak. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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This week: Denis Johnson's short story collection, destined to be a classic, plus a history of the heart in 11 operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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