Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important issues confronting his company.Here is what Zuckerberg says about the year ahead, and what it really means for Facebook and the billions of people on it: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
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FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Facebook says the billionaire who is helping people sue Gawker Media - threatening the publisher's future - will stay on its board. Continue reading at BBC World
[ BBC World | 2016-06-02 00:00:00 UTC ]
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Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Effective immediately, Paul Slavin has been promoted to CEO of Open Road Integrated Media, while company cofounder and CEO Jane Friedman has been named chairman and executive publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Hachette has launched a football-themed app based on the BAFTA-winning and multi-million selling game New Star Soccer. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple lawsuits against the media company, the... Continue reading at AdWeek
[ AdWeek | 2016-05-27 00:00:00 UTC ]
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"Refugee" has been revealed as Children’s Word of the Year, after Oxford University Press reviewed children's entries to Radio 2’s Chris Evans Breakfast Show’s "500 Words" short story writing competition. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Headline Publishing Group is planning a "bumper year" for Neil Gaiman with eight titles publishing in 2016, plus a live broadcast event scheduled in London for the publication of The View from the Cheap Seats. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Twisted is looking for Facebook food fame. After launching six weeks ago, the London-based food page is getting 220 million views on its videos, according to Tubular Labs. But there are many successful food publishers on Facebook. To differentiate, Twisted looks for oddball combinations like... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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Carnegie Medal and YA Book Prize-shortlisted author Sarah Crossan has won the 26th CBI Book of the Year Award - making her the fourth author ever to win both the Book of the Year Award and the Children’s Choice award with her title One (Bloomsbury Childrens). Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Hodder and Stoughton has acquired four new novels by Julian Stockwin featuring his Napoleonic-era naval hero, Thomas Kydd. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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In the early 17th-century, cartographer William Hole illustrated strange, anthropomorphised maps of England and Wales, left uncoloured for nobles to fill in. Soon to be republished by Unicorn Press in Albion’s Glorious Ile, Hole’s maps are regarded as one of the earliest known examples of a... Continue reading at The Guardian
[ The Guardian | 2016-05-21 00:00:00 UTC ]
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For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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The Australian book industry awards night heard proposals would reduce authors’ control of copyright and flood market with cheap overseas editionsMagda Szubanski said she would consider leaving the country and called for writers to go on strike. Richard Flanagan called for the resignation of... Continue reading at The Guardian
[ The Guardian | 2016-05-20 00:00:00 UTC ]
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