The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
News tagged with:
#news publishers
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debate rages
#native advertising
There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core part
#largest advertisers
#online publisher
Tribune Publishing will spin off from Tribune Co. on Aug. 4, the new publishing company confirmed Tuesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#digital publishing
#holy grail
This week, chef/author John Currence takes home a SIBA award for 'Pickles, Pigs & Whiskey,' and the authors of 'Sweet Mandarin Cookbook' cook for the British Prime Minister and Chinese Premier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this |
The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian
[ The Guardian | 2014-07-06 00:00:00 UTC ]
More news stories like this |
Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this |
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#content sites
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jimmy fallon
#early adopter
#content marketing
#hard news
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jimmy fallon
#native advertising
An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher partners
#premium publishers
Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Dr. Thant Thaw Kaung is the founder of the Myanmar Book Center and executive director of the Myanmar Book Aid and Preservation Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish award
Buck out, Anastas in as publisher of Aladdin, Simon Pulse and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this |
Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native apps