The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Diverse stories in today’s “dark times” have never been more important, Crystal Mahey-Morgan, founder of OWN IT! said at the launch of No Place To Call Home. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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The Essential Job Interview Handbook will help job seekers prepare effectively for interviews and become familiar with different types of interview questions and styles of interviews. A unique feature of this book from Career Press is the multiple answers it provides for each question, rated... Continue reading at Betanews
[ Betanews | 2017-06-20 00:00:00 UTC ]
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How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
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Magazine publisher Time Inc. says it's cutting 300 jobs via buyouts and layoffs as it struggles to adjust to an increasingly digital world Continue reading at ABC News
[ ABC News | 2017-06-14 00:00:00 UTC ]
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Hachette and Orion are publishing the entire works of late fantasy novelist David Gemmell in audio for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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An Eagle in the Snow follows in the footsteps of Shadow, Kensuke's Kingdom and Private Peaceful. Continue reading at BBC News
[ BBC News | 2017-06-11 00:00:00 UTC ]
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Michael Morpurgo has won the overall Children’s Book Award for a record-breaking fourth time. Continue reading at The Bookseller
[ The Bookseller | 2017-06-11 00:00:00 UTC ]
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Paula Hawkins swam upstream and back into the Weekly E-Book Ranking number one spot, with Into the Water usurping Peter James’ Need You Dead. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Chris Riddell is publishing a book revealing his “incredible journey” as children’s laureate. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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Penguin Random House parent company Bertelsmann has acquired WhiteCloud Analytics, a performance management firm, to boost its education business. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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Despite two bestselling series under her belt—Legend and the Young Elites, both from Putnam—YA author Marie Lu hasn’t been to BookCon before. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Group turnover for UK indie Jessica Kingsley Publishers (JKP) was up 13% to £6.1m for the year ending December 2016, delivering a 30th consecutive year of growth. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Before slow cookers became the “must have” for every well-appointed kitchen, Phyllis Good was preaching the gospel of crockpots to millions of worshippers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Practical Linux Security Cookbook, from Packt Publishing, will teach you how to secure your Linux machines and keep them secured with the help of exciting recipes. Whether you are new to Linux administration or an experienced user, this ebook will provide you with all the skills you need to make... Continue reading at Betanews
[ Betanews | 2017-06-01 00:00:00 UTC ]
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After 20 years as publisher at Virago, the “inspirational” Lennie Goodings will step back from the role, taking on a new position as Virago chair, working three days a week. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Debut thriller writer Joseph Knox, crime buyer for Waterstones, has been nominated for this year's The Times Breakthrough Award, in the Literature category for his debut Sirens (Transworld). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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