NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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Get 'Learning Linux Shell Scripting' ebook ($36 Value) FREE for a limited time

If you're looking for a way to master Linux shell scripting (in any Linux distro or Windows 10), then this ebook from Packt Publishing is an essential read. The book, which covers Bash -- GNU Bourne Again SHell -- usually retails for $36, but for a limited time you can download the full ebook... Continue reading at Betanews

[ Betanews | 2017-03-03 00:00:00 UTC ]
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East Yorkshire school wins World Book Day Award

The winner of the World Book Day Award has been revealed as an East Yorkshire school after it faced three years of “struggling” to expand its books offering from "one meagre bookshelf" into a library. Continue reading at The Bookseller

[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Time Inc. is hungry for social food videos, too

The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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Changes In 'New York Times' Books Coverage, Explained

At a luncheon in Manhattan yesterday, 'New York Times Book Review' editor Pamela Paul, who oversees all books coverage at the 'New York Times,' laid out the newspaper's vision for the future of its newly-unified books desk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage


Paris Book Fair looks to new initiatives to boost numbers

The annual Paris book fair, Livre Paris, will open for four days on 24th March with several new and revamped features as the organisers try to halt the slide in visitor numbers. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #livre paris #24th march #visitor numbers


Printing money: 10 of the richest book deals of all time

The Obamas’ $60m book deal has broken all records. From James Patterson to JK Rowling and Pope John Paul II, here are some of their closest rivals1. Seventeen books by James Patterson ($100-150m)When? 2009 Related: The audacity of hype: could Obama's presidential memoir be the greatest ever? ... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing money #james patterson #jk rowling


Oscar ratings still in the doldrums despite snafu drama

Even the biggest snafu in Academy Awards history could not snap the ABC telecast out if its recent ratings slump. Nielsen showed that the 89th Academy Awards was watched by an average of 32.9 million viewers Sunday. The figure is down 4.5% from last year when the telecast averaged 34.47 million... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen showed


'Timely' new book from US Senator Warren to William Collins

William Collins has acquired Senator Elizabeth Warren’s "important" new book This Fight is Our Fight: The Battle to Save Working People for publication on 4th May 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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Head of Zeus posts boost of 31%

The full-year results of publisher Head of Zeus show that in 2016 its revenues increased by 31%, to £7m, up from £5.4m in its previous set of results. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-year results #publisher head


Women’s Wear Daily Scales Back Print Editions and Cuts Staff

Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek

[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wear daily #special editions


BA warns rates hike will leave some ‘crippled’

The Booksellers Association (BA) this week warned Treasury chief secretary David Gauke that planned increases to business rates bills this April will result in many booksellers’ businesses being “absolutely crippled”. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Get 'Cloud Management and Security' ebook ($109 value) FREE for a limited time

If you're looking for a way to get started in Cloud computing, or to get more out of an existing setup, Cloud Management and Security from Wiley is an essential read. Written by an expert with over 15 years’ experience in the field, the book usually retails for $109, but for a limited time you... Continue reading at Betanews

[ Betanews | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited time #cloud computing #essential read #key features #decision makers


'Strong publishing' boosts Scotland's market

Publishers and booksellers are “thrilled” with the news that the Scottish market has achieved growth for the second year in a row with 2016 value sales increasing 4.3% year-on-year. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Nosy Crow to publish final book written by late Mal Peet and his wife

Nosy Crow is publishing a picture book by the late Mal Peet and his wife Elspeth Graham. Continue reading at The Bookseller

[ The Bookseller | 2017-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #picture book


Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the... Continue reading at AdWeek

[ AdWeek | 2017-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syracuse university #school magazine #front page


Weekly E-Ranking: Girl on the Train back after break in service

Paula Hawkins reclaims her crown at the top of the Weekly E-Book Ranking chart, while Ann Cleeves' latest Shetlands title Cold Earth moves into second place.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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George Saunders, "Quite Possibly" Colbert's Favorite Living Author, Comes to the Late Show

On the 'Late Show,' George Saunders gets ribbed about writing a novel, explains what a "bardo" is, and discusses kindness and Donald Trump in support of his debut novel, 'Lincoln in the Bardo.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-16 00:00:00 UTC ]
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Milo Yiannopoulos publication pushed back three months

Controversial figure Milo Yiannopoulos' book deadline has been pushed back three months so he can discuss the "insanity of the last few weeks" in the title. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushed back


Graeme Macrae Burnet backs campaign against Scottish library cuts

Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Lisa McInerney longlisted for Sunday Times EFG Short Story Award

Irish writer Lisa McInerney has been longlisted for the £30,000 2017 Sunday Times EFG Short Story Award. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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