The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek
[ AdWeek | 2017-05-02 00:00:00 UTC ]
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It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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The mass merchandiser channel, which had struggled before the runup to Easter, continued its rebound in late April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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The publisher will pursue its "own strategic plan," the company announced this morning. The post Time Inc. Puts a Hold on Sale Rumors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-28 00:00:00 UTC ]
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From Gulf News: 'There's a need to bring children back to books,' says one author, while another points to publishers' reticence to promote area folktales. The post On Challenges in Children’s Books in the Middle East: Commercial and Contextual appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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US writer Bret Anthony Johnston has won this year's £30,000 Sunday Times EFG Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Teaser text IMAGE Editor’s note. — Porter Anderson By Dennis Abrams | @DennisAbrams2 Subhed XXXX The challenges facing children’s book publishing in the Middle East was the topic of a panel discussion held this week at the Sharjah Children’s Reading Festival. Among those addressing the topic was... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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Computer security touches every part of our daily lives, from our computers and connected devices, to the wireless signals around us, and breaches often have real and immediate financial, privacy, and safety consequences. Written for professionals and college students (but accessible to all),... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Stripes’ publisher Jane Harris is to step down from running the list after 12 years with the Little Tiger Group fiction imprint, triggering a restructure. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Lee Child has reclaimed his UK Official Top 50 number one, as Night School (Bantam) boomeranged back into the top spot, displacing Star Wars: Rogue One (Egmont). Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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If you’re involved in user experience design -- be it as a web designer or a software developer -- you’ll know that identifying and fixing problems is easier and cheaper if it can be done earlier in the process of design and build. As work on a project progresses, so the effort involved in... Continue reading at Betanews
[ Betanews | 2017-04-25 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Victor Rios, a sociology professor at UC Santa Barbara, believes that positive change in the criminal justice system is possible only when authority figures stop placing labels on youth from underprivileged neighborhoods and show more empathy. “We shouldn’t label them as being ‘at risk,’ we... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-24 00:00:00 UTC ]
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The 22nd annual L.A. Times Festival of Books officially got underway Saturday morning with a performance by the USC Trojan Marching Band, which got festivalgoers dancing and cheering to a rendition of Pat Benatar's "Heartbreaker" and, of course, "Fight On," among others. Justin Dearborn, chief... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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The presidency of Donald Trump and its implications on a wide range of areas — feminism, race relations, arts, science, children and even writing itself — was a powerful theme during the first day of the 22nd annual Los Angeles Times Festival of Books on Saturday at USC. The two-day festival —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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Jessica Kingsley is to publish a "very timely" book exploring the need for moral courage in public life this summer. Continue reading at The Bookseller
[ The Bookseller | 2017-04-22 00:00:00 UTC ]
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Books on police shootings of black men, the history of the plummeting numbers of California’s Native Americans and the tale of how Adolf Hitler led the Nazi party to power were among the honorees of the 37th annual Los Angeles Times Book Prizes. The awards were presented Friday night at USC,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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American TV host Bill O’Reilly's US publisher Macmillan is to stick by him after he was sacked from his Fox News talk show following the revelation that he has settled several sexual harassment cases. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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