Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Irish writer William Trevor has been named winner of the inaugural Charleston & Chichester... Continue reading at The Bookseller
[ The Bookseller | 2013-09-30 00:00:00 UTC ]
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Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Online writing platform Wattpad and independent publisher Sourcebooks are forming a new... Continue reading at The Bookseller
[ The Bookseller | 2013-09-05 00:00:00 UTC ]
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In a promotional event timed to coincide with the global release of Margaret Atwood’s new novel MaddAdam, her publisher, Doubleday, is teaming with Wattpad to release an exclusive essay about the book as well as excerpts from the other novels in the dystopian trilogy of which it is a part. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-04 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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#ad blocking
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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#recommended content
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James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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#american literature
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Sphere has signed a non-fiction title from Ellee Seymour, which will explore the story of women... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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