SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest in what it called "the next generation of content measurement and distribution.""We are thrilled to have the opportunity to invest in a foundational player within the fast-growing native advertising market," said Kirk Wolfe, General Partner at MK Capital, which led the financing round, in a statement. Investments also came from Atlas Ventures, Village Ventures and High Peaks Venture Partners.Native advertising, which seeks to more or less mimic the editorial content surrounding it, was until recently a tactic embraced mainly by digital-only startups like BuzzFeed and Mashable, plus a smattering of traditional publishers such as Forbes, a pioneer in the space. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
News tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Now in its third year, Comics Plus counts more than 2,500 customers, who enjoy access to a large and growing catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#million checkouts
At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with:
#book market
#bologna children
#book fair
#young readers
#bologna book
#children's book
#children’s book
Among the organizations receiving funding are Freedom Reads and the New York Public Library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#mass incarceration
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#told adweek
#publisher announced
'The future for Indian publishing is bright,' writes Richard Charkin, reviewing its evolution 'from carbon paper to digital innovations.' The post Richard Charkin on India: ‘A Million Mutinies Now’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-03 13:17:21 UTC ]
More news stories like this | News stories tagged with:
#richard charkin
#digital innovations
#indian publishing
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with:
#higher quality
#ad business
#header bidding
#small businesses
#publishers make
A majority of the 15 employees at the Books-A-Million store in Leesburg, Va., voted not to join the United Food & Commercial Workers International Union during an official election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#union election
Poet and memoirist Sasha taqʷšəblu LaPointe recommends 10 books by Indigenous writers that influenced her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#indigenous writers
DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent study
#innovation takes
#publishing industry
DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent study
#innovation takes
#publishing industry
Find 9 of the best revenge manga, with plenty of options whether you’re a long-time manga fan or just getting started. Continue reading at Book Riot
[ Book Riot | 2023-01-17 11:34:00 UTC ]
More news stories like this | News stories tagged with:
#manga
OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#record number
#library system
#libraries
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-01-09 15:14:08 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
The pick of our favorite books coming out this week include new titles by Pico Iyer, Leigh Bardugo, and Armando Lucas Correa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#pico iyer
#leigh bardugo
Random House buys a memoir from Ketanji Brown Jackson, Katee Robert sells the first three in a series to Berkley, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#memoir
#random house
Three editions of the Final Report of the January 6 Select Committee hit the market, and our trade paperback list. Plus Ana Huang tells Twisted tales, and resolution-ready books resonate with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#final report
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming launch
#nielsen
Mitchell Kaplan, owner of Books & Books bookstore chain in Miami, has launched HUBB — Helping Ukrainian Books and Booksellers. Together with a group of literary friends and booksellers, HUBB is sending its first grant of $10,000 this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#mitchell kaplan
#bookstore chain