SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest in what it called "the next generation of content measurement and distribution.""We are thrilled to have the opportunity to invest in a foundational player within the fast-growing native advertising market," said Kirk Wolfe, General Partner at MK Capital, which led the financing round, in a statement. Investments also came from Atlas Ventures, Village Ventures and High Peaks Venture Partners.Native advertising, which seeks to more or less mimic the editorial content surrounding it, was until recently a tactic embraced mainly by digital-only startups like BuzzFeed and Mashable, plus a smattering of traditional publishers such as Forbes, a pioneer in the space. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
News tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
The streaming company says its payout model is competitive, but the Society of Authors has raised doubts about whether authors ultimately benefit Spotify has said that it has paid audiobook publishers “tens of millions” since allowing users 15 hours of audiobook listening in its Premium... Continue reading at The Guardian
[ The Guardian | 2024-02-01 16:08:34 UTC ]
More news stories like this | News stories tagged with:
#audiobook listening
#trade magazine
#audiobook
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with:
#media companies
#growing number
#independent publisher
On Tuesday, the ownership group that controls Denver's Tattered Cover bookstores filed the first part of its bankruptcy reorganization plans, citing some $3.1 million owed to unsecured creditors, including half a million dollars to its former CEO. A further $820,000 is owed to secured lenders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#unsecured creditors
#$4 million
#ownership group
#million dollars
Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#record number
#libraries
“I took refuge in the public libraries early and began a life-long love affair with them, one which has sustained me ever since.” Stephen McCauley’s love letter to the places that made him a writer. | Lit Hub Hisham Matar, Aube Rey Lescure, Nathaniel Stein and more take the Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-09 11:30:07 UTC ]
More news stories like this | News stories tagged with:
#love letter
#public libraries
Whether you love pop culture or self-help, are more of a memoir fan, or want to read more about science, there’s something for everyone here. Continue reading at Book Riot
[ Book Riot | 2024-01-03 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
The best new sci-fi and fantasy books out January 2024 feature mythological retellings, space adventures, cyberpunk ghost stories, and more! Continue reading at Book Riot
[ Book Riot | 2024-01-02 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#fantasy books
#space adventures
#science fiction
How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#privacy reckoning
#digital media
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#final episode
#oral history
#privacy reckoning
#blurred lines
#digital media
If you want inspiration for the new year, the nonfiction section has a self-care title that promises a meditative reading and a graphic novel about the Latinx leaders who changed the history of the U.S. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-13 18:42:26 UTC ]
More news stories like this | News stories tagged with:
#latinx authors
#graphic novel
The father of Jeffrey Dahmer, he wrote a memoir that one reviewer said sought to “peer not just into the soul of his son but into his own.” Continue reading at The New York Times
[ The New York Times | 2023-12-13 00:00:21 UTC ]
More news stories like this | News stories tagged with:
#serial killer
#memoir
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#ad tech
#digital media
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
The Game Awards got it wrong this year. One of the titles nominated for Best Independent Game, Dave the Diver, was produced by Nexon, one of the largest video game studios in South Korea. No matter how hard you squint, it is not indie. Dave the Diver is an excellent pixel-art game about deep-sea... Continue reading at Engadget
[ Engadget | 2023-12-01 20:52:11 UTC ]
More news stories like this | News stories tagged with:
#app store
#annapurna interactive
#growth opportunities
#indie publisher
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-25 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindles make
#kindle
Early numbers from the UAE indicate that the 2023 Sharjah International Book Fair has drawn at least 1.2 million visitors. The post Sharjah’s 42nd Book Fair: More Than1.2 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-13 03:54:12 UTC ]
More news stories like this | News stories tagged with:
#post sharjah
#early numbers
Just as video games are a visual art form, so are comics! Check out these manga and graphic novels like TOMORROW, AND TOMORROW, AND TOMORROWw. Continue reading at Book Riot
[ Book Riot | 2023-11-09 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#video games
#manga
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction