Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Candlewick Press’ New Imprint To Stand in Both UK and US Markets

Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Mina moves to Harvill Secker from Orion

Denise Mina has moved to Penguin Random House imprint Harvill Secker for her next literary thriller based on a real-life serial killer Peter Manuel and set in 1950s Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Nat Geo Appoints Six: People on the Move | 3.30.16

National Geographic Partners expands digital team, Marie Claire names an associate publisher, and more... The post Nat Geo Appoints Six: People on the Move | 3.30.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-30 00:00:00 UTC ]
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Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Children's titles boost global book market

Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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A (Moving) Picture is Worth 1,000 Words, isn’t it?

The Truth in Publishing: An insider's series on the challenges facing today's publisher. The post A (Moving) Picture is Worth 1,000 Words, isn’t it? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-29 00:00:00 UTC ]
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Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Expanded Independent Alliance 'reflects changed market'

“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller

[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
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‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
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Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Cheung moves to Piatkus in two-book deal

Author and spiritualist Theresa Cheung has found a new publisher in Piatkus, after previously being published by Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

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[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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GABBS Founder Mulls Move to New Venue

The Great American Bargain Book Show, SIBA to discuss moving the annual bargain book event to another city as vendor turnout declines over the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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