Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Good Book Guide closes, subscriber list moves to Lovereading

The subscriber list and review archive for mail-order book business the Good Book Guide has been acquired by book review and recommendation site Lovereading, following a “turbulent” decade for the Guide. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book Fair

Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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During Panels, Realities of Cuban Publishing Market Laid Bare

One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Datebook: An artist flea market, art of the noir and the iconic woodwork of Sam Maloof

An artist flea market. An exhibition that explores the nature of the color black. And a show devoted to the legacy of an iconic California woodworker. Plus: New paintings, art inspired by rats and a talk about the Blaxicans of Los Angeles. Here are six events not to miss this week: “Noir: The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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Jack Monroe moves to Bluebird for next cookbook

Pan Macmillan has bought world rights for food writer and campaigner Jack Monroe’s third book Cooking on a Bootstrap. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Agent Jessica Woollard moves to David Higham

Jessica Woollard, previously primary agent at the Marsh Agency, has joined David Higham Associates. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit

AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Russia’s Book Chamber Report: Market Fell 5.37% in 2015

Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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South African education lists fear state publishing move

Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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‘A Hybrid World’: HarperCollins’ Restivo-Alessi in Germany

At the new Future! Publish event in Berlin, HarperCollins' Chantal Restivo-Alessi talks about publishing when 'digital is here to stay.' The post ‘A Hybrid World’: HarperCollins’ Restivo-Alessi in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-07 00:00:00 UTC ]
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Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Mills & Boon enters adult colouring-in market

Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets

The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Diamond Book Rides Strong 2015 Comics Market

Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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In India, Education and the Government Drive the Publishing Market

The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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