Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

Other Publishing stories related to: 'Moving Toward A Hybrid Market'


Under a New Editorial Regime, Deadspin Tries to Move Forward

Despite a staff exodus, months of subsequent inactivity and a long, accusation-filled dispute with a union representing staffers at several of its brands, G/O Media remains committed to resurrecting Deadspin. The 15-year-old sports site, whose irreverent and wide-ranging commentary once... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-26 19:10:07 UTC ]
More news stories like this | News stories tagged with: #sweet spot #editorial side #nick denton #pretty obvious #open mind


Rebirth: how we moved the Jhalak Prize online

This year's Jhalak Prize winner will be announced online, a "scrappy, rough at the edges ‘ceremony’ with video clips, image cards and zoom chats". Continue reading at The Bookseller

[ The Bookseller | 2020-05-25 23:42:37 UTC ]
More news stories like this |


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry


Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
More news stories like this | News stories tagged with: #lsc communications #clarion events


YA Authors Move Online

Debut and veteran novelists dive into the world of digital events amid the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #novelists


At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
More news stories like this | News stories tagged with: #greater number #recent months #programmatic advertising #longer periods #deep understanding #ve built


Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook


Penske Media Names Its First Chief Digital Officer | People on the Move

[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
More news stories like this | News stories tagged with: #associate director #meredith corp #real simple #real estate #economic development #pulitzer prize #marie claire


Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with: #bologna prize #online edition #children's book


8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |


Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
More news stories like this | News stories tagged with: #human resources #havas media #capitol hill #atlantic media #government executive #national journal #associate publisher #magazine publisher


More Reasons to Move to New Zealand: A Literary Guide

Outside of New Zealand and “world literature” classrooms, New Zealand literature is not widely known. Aside from a few big-name writers of the earlier 20th century (think Katherine Mansfield) and a handful of international literary award winners (such as Booker Prize winner Eleanor Catton), the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-29 08:49:21 UTC ]
More news stories like this | News stories tagged with: #katherine mansfield #literary award


Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
More news stories like this | News stories tagged with: #managing editor #annual event #associate publisher


Penguin Podcast moves to weekly schedule in lockdown

The Penguin Podcast is moving from a bi-weekly edition to weekly for the next three months in response to the Covid-19 lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 07:58:20 UTC ]
More news stories like this | News stories tagged with: #covid-19 lockdown


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


The Economist Names Its First Chief Product Officer | People on the Move

[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
More news stories like this | News stories tagged with: #hearst #publishing director #digital content