Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at 'Engadget'
[ Engadget | 2018-04-21 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 19/04/2011 - 15:28 Picador has pre-empted on two novels by debut fiction authors, one a literary thriller set in the diving world, and the other following a fictional 1930s Hollywood star. Publisher Paul Baggaley acquired UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 08/04/2011 - 08:25 A history of the Royal British Legion and a six-figure deal for a food allergy cookbook are among five acquisitions signed by Collins ahead of the London Book Fair. Publishing director Iain MacGregor bought world rights in all... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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For the first time, PW will publish a special supplement ahead of this year's American Library Association's annual conference set for June 23-28 in New Orleans. The pre-ALA issue will be published May 30 and will include features on library funding, the ebook loan controversy and an overview of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-30 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 08:36 read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 28/03/2011 - 09:29 Waterstones is to roll out new teen sections to around 100 of its stores from April, following a pilot in four stores that began last summer. While figures were not available, Waterstones said it was very pleased with... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 10:11 Agents have claimed two big-money deals worth £500,000 each, which could mark a return to confidence in the rights market in the crucial weeks ahead of next month's London Book Fair. Simon & Schuster publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews
[ Betanews | 2011-01-27 00:00:00 UTC ]
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