Mobile Ad Blockers Have Already Become the App Store's Top Downloads

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
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Workers at Third B&N Store File for Union Election

Barnes & Noble workers at the Park Slope, Brooklyn, store filed for a union election with the National Labor Relations Board on May 25, making them the third B&N store to do so in less than two months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Independent bookselling expanded again in 2022, with new and diverse stores opening nationwide

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[ ABC News | 2023-05-22 13:34:43 UTC ]
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Independent bookselling expanded again in 2022, with new and diverse stores opening nationwide

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[ ABC News | 2023-05-22 13:32:22 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

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[ Digiday | 2023-05-03 10:01:00 UTC ]
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Workers at B&N Flagship Store in NYC Launch Union Drive

Workers at the Barnes & Noble flagship store in New York City's Union Square filed on Friday for a union election with the Retail, Wholesale and Department Store Union. It is the second union drive started by B&N workers in the past month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Top Mystery Writers Honored at the 77th Edgar Awards

Stirring speeches by Michael Connelly and Crime Writers of Color cofounder Kellye Garrett were a highlight of this year's Edgar Awards, where 'Notes on an Execution' by Danya Kukafka was named best novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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ALA Releases Top 13 Most Challenged Books of 2022

With book bans and legislative challenges to the freedom to read surging to record levels, even the top 10 most banned books list is bigger. In 2022, multiple books received the same number of challenges, resulting in the expansion of the list to 13 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-24 04:00:00 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

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[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Comixology’s Marvel Comics app is shutting down in June

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[ Engadget | 2023-04-19 18:50:06 UTC ]
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How Annie Ernaux Captures the Spirit of Her Era Through Its Big-Box Stores

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[ Literrary Hub | 2023-04-19 08:59:35 UTC ]
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OverDrive Max Titles Now Top 400,000

OverDrive Max, which enables libraries to buy bundles of up to 100 loans for specific titles for concurrent use based on library users’ demands and with no expiration dates, has more than 400,000 titles available in the program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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Top publisher apologizes for slurs about 'East Germans'

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[ ABC News | 2023-04-16 11:47:52 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

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Children’s author who sued John Lewis over Christmas ad loses case

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Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

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