COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop... Continue reading at Betanews
[ Betanews | 2011-02-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 09:43 Foyles will end more than 100 years of bookselling from its flagship store on Charing Cross when it moves to a new "purpose built" bookshop next door in 2013. The indie bookstore is currently based at 113-119 Charing Cross... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 22/02/2011 - 16:01 Sales of Jamie Olivers Jamies 30-minute Meals (Michael Joseph) fell 22% week-on-week, but its 39,118 sale in the seven days to 19th February is easily strong enough to ensure it spends another week (its 17th in total) at the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Though cookbook publishers are usually quick to seek out special sales channels from Williams-Sonoma to the Culinary Institute of America, one venue may not be at the forefront of their minds: libraries. And while health and medicine titles used to be the most popular nonfiction titles checked... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:33 Apple's decision to grab a revenue share from ebook purchases made via apps raises questions over the future of Amazon's Kindle app, according to media reports. As The Bookseller reported yesterday, the FT notes that Apple is... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 16/02/2011 - 15:42 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Kindle 2.6 for iPhone and iPad now displays "real page numbers," which Amazon has been adding to a large number of ebooks available from the Kindle Store. Continue reading at PC World
[ PC World | 2011-02-15 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 07:56 Amazon.com has launched a free Kindle app for webOS to use with the new HP TouchPad. The app allows customers to "buy once, read everywhere" across other devices such as Kindle, iPad, iPod touch, Blackberry and iPhone. Dorothy... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/02/2011 - 09:10 W H Smith has acquired 22 stores previously run by British Bookshops and Stationers in a £1m deal. The bookshops will continue to trade under BB&S until a "phased takeover" begins later this month in stores in Teddington... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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From time to time bookstore owners are forced to turn to their kids for help, especially during the holidays, when there never seem to be enough booksellers. But last fall a group of teens and tweens contributed their time and expertise without being asked. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Philip Jones Apple has confirmed that it wants a cut of Amazon's Kindle sales made via its iPad and iPhone apps. The giant hardware company has said that it will no longer allow apps to sell content via a separate browser link, unless customers are also given the option of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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