Move over iPad, Kindle is coming to an AT&T store near you

By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop distribution of Kindle software for iOS devices. Buyers considering iPad in AT&T stores will now have option of the lower-cost and ebook reading-dedicated Kindle.Retail distribution isn't new for Kindle, which I've seen available here in San Diego from Best Buy and Microsoft Store. Given that Barnes & Noble and Sony sell their readers at retail, Amazon levels the competitive field for people that want to hold and experience Kindle."Every product with mass appeal benefits from offering its customers a wide range of distribution choices," Stephen Baker, NPD's vice present of industry analysis, told me this morning. "Every product needs to balance that against the cost of adding distribution but for a product like Kindle, as successful as it was from Amazon direct, it has benefited from being in stores where more customers can see and become aware of it and easily compare it to competing devices."While touting record ebook and Kindle sales, Amazon refuses to release numbers (kind of like Verizon and iPhone 4). Last month, IDC tallied them for third quarter, putting Kindle ahead of competitors with 1.14 million unit shipments and 41.5 percent global market share."Amazon has without... Continue reading at 'Betanews'

[ Betanews | 2011-02-28 00:00:00 UTC ]
News tagged with: #copyright betanews #ios apps #profits handed #raise prices #ebook publishers #web browser #buying ebooks

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