COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird is the most popular title among the public to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird has been voted the most popular title to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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In the latest development in Apples contentious relationship with booksellers, the countrys two biggest ebook retailersAmazon and Barnes & Noblehave stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 26/07/2011 - 15:10 A resurgent Dawn French narrowly beat Sophie Kinsella to the summit of The Official UK Top 50 this week. The formers A Tiny Bit Marvellous (Penguin) sold 29,725 copies at UK booksellers last week, just 356 more than Kinsella's... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 25/07/2011 - 09:45 Kobo has removed the direct e-bookselling links from its Apple apps, following new rules brought in by Apple earlier this year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 09:37 Kobo has begun selling ebooks in Germany, including offering 80,000 titles in the German language, and 2.4 million ebooks in total. The ebookseller is also promising that its devices will be sold in a major consumer... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a magazine iPhone app. Continue reading at Media Week
[ Media Week | 2011-07-12 00:00:00 UTC ]
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Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD
[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 05/07/2011 - 16:04 Dawn Frenchs début novel, A Tiny Bit Marvellous (Penguin), retains its position at the summit of The Official UK Top 50 week-on-week, thanks to a promotional appearance on ITVs This Morning, and a £2.99 if you spend £10... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 30/06/2011 - 09:30 CNN reports that Amazon and Barnes & Noble are remaining tight-lipped on the eve of new app rules being introduced by Apple. Today, 30th June, is the deadline for app makers to get in compliance with Apple's strict new... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Tue, 21/06/2011 - 15:59 Random House had another stellar week, there was a record for Wilbur Smith and a Father's Day push led to double digit week on week rise in value and volume sales for the trade. RH did not repeat its unprecedented octet of the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Self-publishing an ebook to Amazon.com is so easy anyone can do it, and that has drawn in a lot of spammers Continue reading at PC World
[ PC World | 2011-06-19 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:20 Angus & Robertson has announced 42 store closures across Australia and has sacked more than 500 staff. The announcement was made on administrator Ferrier Hodgsons website as the company continues to negotiate to sell 19 bookstores. The chain, owned... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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