COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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More than 250 literary figures rail against acquisition by Penguin Random House of book by conservative US supreme court justiceMore than 250 figures from the US literary world have signed an open letter protesting the acquisition by Penguin Random House of a book by the conservative supreme... Continue reading at The Guardian
[ The Guardian | 2022-10-27 06:00:22 UTC ]
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Nagamatsu, Bell, and Batuman continue once again top our bestseller list this month. The post The Millions Top Ten: September 2022 appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-10-14 09:54:43 UTC ]
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The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Jonathan Cahn ‘returns’ to PW’s Religion Nonfiction Bestsellers list with 'The Return of the Gods' which debuts at #1; Mitch Albom maintains his #1 perch in Religion Fiction with ‘The Stranger in the Lifeboat.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Sales rose 10% at HarperCollins, to $2.19 billion, in the fiscal year ended June 30, 2022, but higher costs limited the increase in profits to 1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The Fable app is a new platform that aims to make reading more social. Here's what one writer thought of it. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:36:00 UTC ]
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Sarah Young’s ‘Jesus Calling,’ which just surpassed 40 million copies sold since its publication 18 years ago, takes #1 on the Religion Nonfiction Bestsellers list after having a banner month; Mitch Albom returns to #1 in Religion Fiction with ‘The Stranger in the Lifeboat.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Ubisoft released its long-delayed sports game Roller Champions last month on PC, PlayStation and Xbox, and Nintendo Switch players are about to join the fray. A UK eShop listing spotted by Nintendo Life first indicated the free-to-play title will be released on the hybrid console on June 21st.... Continue reading at Engadget
[ Engadget | 2022-06-20 17:10:28 UTC ]
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Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times
[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Wiley overcame a decline in its education publishing segment to post a 7% increase in revenue for the fiscal year ended April 30, 2022 and a 18% increase in operating income. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Stats from 2020-21 reveal that the Pointless presenter’s The Thursday Murder Club is the biggest hit in UK librariesRichard Osman’s The Thursday Murder Club was the most borrowed book from UK libraries in the year 2020-21, while the prolific bestseller James Patterson was the most borrowed... Continue reading at The Guardian
[ The Guardian | 2022-06-09 13:22:35 UTC ]
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Driven by an increase in its physical stores, sales at Indigo Books & Music increased 17.4% in the fiscal year ended April 2, 2022, over fiscal 2021, rising to C$1.06 billion. Canada’s largest bookstore chain had an operating profit of C$29 million, compared to a loss of C$31.9 million in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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