Mobile Ad Blockers Have Already Become the App Store's Top Downloads

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
News tagged with: #web pages #fever pitch #long-term damage #media industries

Other Publishing stories related to: 'Mobile Ad Blockers Have Already Become the App Store's Top Downloads'


Amazon no longer offers in-app Kindle and Music purchases on Android

If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget

[ Engadget | 2022-05-31 16:17:08 UTC ]
More news stories like this | News stories tagged with: #nook app #google partnered #june 1st #search giant #ebooks #kindle


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


Review: With 'Yerba Buena,' a top L.A. author of queer YA romance is all grown up

Nina LaCour's first novel for adults, "Yerba Buena," follows a promising and complicated lesbian love story in the mold of Sarah Waters. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-26 13:00:31 UTC ]
More news stories like this | News stories tagged with: #nina lacour #sarah waters #first novel


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


eBay opens a sneaker store in Los Angeles

The shop will feature exclusive stock of new season styles as well as collectibles such as the Jordan 1 Retro High OG Patent Bred and the Yeezy Boost 700 Wave Runner. Hot on the heels of Sneaker Con in Anaheim this weekend, eBay will open Wear ‘Em Out, a brick-and-mortar sneaker shop on Fairfax... Continue reading at Fast Company

[ Fast Company | 2022-05-20 10:51:25 UTC ]
More news stories like this | News stories tagged with: #fairfax


Deborah James’s second and final book tops Amazon chart ahead of publication

The columnist and podcaster’s How to Live When You Could Be Dead is out in August heads the bestsellers listPre-orders of Deborah James’s second book have soared within days of it becoming available. The podcast host’s memoir-cum-self-help volume is topping the Amazon UK bestsellers list, ahead... Continue reading at The Guardian

[ The Guardian | 2022-05-19 11:47:24 UTC ]
More news stories like this | News stories tagged with: #podcast host #richard osman #brought forward #final book


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


What book stores and the literary life contribute to ... life

A stack of new books illuminates the wonder of printed books — writing them, buying them, reading them. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 13:00:42 UTC ]
More news stories like this | News stories tagged with: #book stores


HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #streaming platforms #home page #biggest change #harry potter


Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle


The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
More news stories like this | News stories tagged with: #largely driven #temporarily pulled #school districts #sexual content #sexual identity #future plans #national book award #libraries


Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #democratic action #libraries


Here are the Top 10 Most Banned and Challenged Books of 2021

These are the 10 books the American Library Association reports as being the most banned or challenged titles of 2021. Continue reading at Book Riot

[ Book Riot | 2022-04-05 14:07:04 UTC ]
More news stories like this | News stories tagged with: #challenged books #challenged titles #library association


ALA Releases Top 10 Most Challenged Books of 2021

ALA kicked off National Library Week with the release of its annual State of America's Libraries report, and its "Top 10 Most Challenged Books" list. The 729 challenges tracked by ALA in 2021 represent the highest number of attempted book bans since ALA began compiling its list 20 years ago,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #challenged books #annual state #libraries report #highest number #libraries


Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation series #register today #aapi communities #fourth installment #michelle young #live stream


Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor

The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
More news stories like this | News stories tagged with: #post awards #indian publishing #harpercollins


Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this | News stories tagged with: #billings table #nielsen


BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #digital publisher


February Religion Bestsellers: Jennie Allen Tops; Francine Rivers Reigns

Bestselling author Jennie Allen debuts at #1 on our Religion Nonfiction Bestsellers list with her new guide to friendship, ‘Find Your People.’ Francine Rivers takes three spots in Religion Fiction with her brand new release ‘The Lady’s Mine’ as well as her 1991 hit Western romance, ‘Redeeming Love’. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion fiction #redeeming love #bestselling author


Wiley on Track to Top $2 Billion in Sales in Fiscal 2022

Despite a number of challenges, third quarter revenue at John Wiley rose 7% over the comparable period in fiscal 2021 and the company is poised to have sales exceed $2 billion for the first time in its history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter revenue