While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
News tagged with:
#meredith corporation
#media company
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#proving ground
#tech staffers
Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forrester research
Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |
Orion has promoted Jane Sturrock to the role of editorial director, non-fiction. She will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
More news stories like this |
'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oprah winfrey
Ben Horslen has been appointed as editorial director of Puffin Fiction. Horslen is currently... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ben horslen
Jacks Thomas, currently CEO at Midas PR, will take over as new director of the London Book Fair in January 2013, succeeding Alistair Burtenshaw. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jacks thomas
#midas pr
As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers turn
Laurence Orbach has been removed as a director of the Quarto group, with Aurum founder Tim... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#laurence orbach
#quarto group
At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this |
Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web browser
#reader app
#heavily involved
Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evelyn webster
#lifestyle group
#marie claire
Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ink display
#barnes noble
Walker has appointed Julia Posen to the newly-created position of executive vice-president and... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive vice-president
#commercial director
#newly-created position
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#target audience
#thought catalog
#$40 million
Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |
Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#web sites
#local library
Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list