Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
News tagged with: #meredith corporation #media company

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HC promotes Sasot to new pricing director role

HarperCollins has created a new business role to improve its pricing strategies. Eloy Sasot,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing strategies


Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print continues #business model


Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable strategy


Bertrams appoints international sales director

Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book wholesaler


News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent scandals #educational division #developing products #high school #trial run #internal investigation


Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop


Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lion hudson


VIDEO: How interactive books are made

David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World

[ BBC World | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive books


Bell to join Scholastic as co-managing director

Catherine Bell is to join Scholastic as co-managing director and head of publishing, marketing... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catherine bell #co-managing director


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


Hubert made Book Aid director

Alison Hubert, previously of Macmillan Education, has been appointed as the new director of... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education


Media Decoder Blog: Amazon Program Offers "Harry Potter" Series to Kindle Owners

Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times

[ The New York Times | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #kindle owners #lending library


Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook strategy


Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks #web sites #give customers


Pottermore gives users a sneak peek (+ video)

A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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Zite, CNN Launch Publisher Program To Ease Cease-And-Desist Concerns

Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company

[ Fast Company | 2012-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #$200 million


Media Decoder Blog: Former Goldman Executive Is Said to Complete Book Deal

Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times

[ The New York Times | 2012-03-30 00:00:00 UTC ]
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Drop in executive pay at Pearson

Pearson chief executive Marjorie Scardino earned almost £2.5m in 2011, down on £2.... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers