Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
News tagged with: #meredith corporation #media company

Other Publishing stories related to: 'Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy'

New analytics role for Pan Mac's Long

James Long, editorial director for digital at Pan Macmillan, is moving to the newly created role... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james long #pan mac #pan macmillan

Bloomberg Revs Up Video News Operations, Publishing 200 Clips Daily

With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news

Is the Turkish Program at LBF Inclusive Enough of Minorities?

Oxford professor Dr. Laurent Mignon notes that while the Turkish program at the London Book Fair is laudable, it still lacks representation of some key minority languages. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
More news stories like this |

Lessons From Building A Programmed Bookstore

What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company

[ Fast Company | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data center #total cost

Hachette appoints consumer insight director

Hachette UK has appointed current vice-president of global consumer insight at EMI Music, Louisa... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk

VIDEO: 'N-word' sparks censorship debate

A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World

[ BBC World | 2013-03-16 00:00:00 UTC ]
More news stories like this |

Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast

Amazon's Kindle Gets Exclusive Role In New PTA Family Reading Program

Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #great means #huge library #real books #rival apple

Huffington Post Loses Executive Editor Tim O'Brien

Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek

[ AdWeek | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #nonelection year #digital projects #gain traction

Attracting Publishing Programming Talent on the Cheap

Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this |

RHUK releases author video

Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest authors

Video chat with Pulitzer Prize-winning humorist Dave Barry

The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat #diet coke

Baker & Taylor appoints Walden as buying director

Baker & Taylor has appointed Sarah Walden to the role of buying director. Walden succeeds... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying director #baker taylor

Quercus directors up investment in company

Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
More news stories like this |

Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth

Ingram Consumer Direct Program Has Something for Everyone

Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this |

Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers

Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research

10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers