After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Campaigner calls out ‘hate and conspiracy campaigns’ after Australian’s attackThe teenage climate activist Greta Thunberg has hit back at the Australian News Corp columnist Andrew Bolt for writing a deeply offensive column that mocked her autism diagnosis.The Swedish schoolgirl posted a tweet... Continue reading at The Guardian
[ The Guardian | 2019-08-01 20:43:04 UTC ]
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The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature
[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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This marks the first international expansion of the athlete-centric digital media startup. Four years after its initial 2015 founding, LeBron James and Maverick Carter’s digital media startup Uninterrupted is expanding beyond American borders for the first time. James and Carter have struck a... Continue reading at Fast Company
[ Fast Company | 2019-07-30 11:00:26 UTC ]
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Piper Kerman, whose experiences and memoir inspired the Netflix prison dramedy, now works with inmates in correctional facilities. Continue reading at The New York Times
[ The New York Times | 2019-07-26 10:00:07 UTC ]
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Piper Kerman, whose experiences and memoir inspired the Netflix prison dramedy, now works with inmates in correctional facilities. Continue reading at The New York Times
[ The New York Times | 2019-07-26 10:00:06 UTC ]
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Indie press 404 Ink is publishing a student’s collection of life and careers advice from from successful Scots including Andy Murray and Ali Smith. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 19:36:09 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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The London Library has joined forces with indie publisher Jacaranda for its #Twentyin2020 project, celebrating black British writers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 11:44:25 UTC ]
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Lilliput Press founder Antony Farrell has launched a commemorative social media campaign to mark 35 years in business, and discusses his plans for the future of the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-07-19 07:42:14 UTC ]
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ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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SPCK has been accused of "cashing in" on the success of Reni Eddo-Lodge by launching a book with a similar title and cover to Why I’m No Longer Talking to White People About Race (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 14:41:13 UTC ]
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Academic publisher hopes to convince students to pay to access online materialsThe era of students using their loans to buy expensive textbooks upfront could be coming to an end, after the academic publisher Pearson announced a shift towards a Netflix-style subscription-based model.The British... Continue reading at The Guardian
[ The Guardian | 2019-07-16 13:31:56 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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A coalition of some 44 public libraries across Washington state is organizing a six-month boycott of Blackstone Publishing's digital audiobooks after the publisher announced last month that it would withhold new release audio titles from libraries for 90 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 19:24:56 UTC ]
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A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Frank Langfitt’s “The Shanghai Free Taxi” offers an unusual perspective on a rapidly changing country. Continue reading at The Washington Post
[ The Washington Post | 2019-07-11 14:35:47 UTC ]
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After her American publisher delayed her new book, “Outrages,” over accuracy concerns, she is responding with a strategy mixing scholarly peer review and damage control. Continue reading at The New York Times
[ The New York Times | 2019-07-09 10:36:47 UTC ]
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