Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
News tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction

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Essex library campaigners prepare for action as 1,600 back petition to stop volunteer service

Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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Authors Guild backs AAP’s Audible lawsuit

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[ The Bookseller | 2019-08-27 10:51:31 UTC ]
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Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest

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[ Publishing Perspectives | 2019-08-27 05:30:18 UTC ]
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Subscriptions v. Advertising Models: Can They Co-Exist?

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[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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[ The Bookseller | 2019-08-26 14:40:06 UTC ]
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[ The Washington Post | 2019-08-23 13:00:00 UTC ]
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Writing the Past: An Indie Success Story

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[ Writer's Digest | 2019-08-21 14:00:23 UTC ]
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[ The Bookseller | 2019-08-20 07:17:19 UTC ]
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Lily James to join live Margaret Atwood event for The Testaments

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[ The Guardian | 2019-08-16 01:49:59 UTC ]
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[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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[ The Bookseller | 2019-08-12 14:34:22 UTC ]
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[ The New York Times | 2019-08-09 09:00:05 UTC ]
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[ The Guardian | 2019-08-09 01:33:05 UTC ]
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[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
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Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

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[ AdWeek | 2019-08-08 18:05:58 UTC ]
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