Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'
[ AdWeek | 2013-03-13 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Emmis Communication looks to go private, reduce debt as investors shy away from media. The post Emmis to Sell Regional and City Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
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A new independent publisher dedicated to mental health welfare, Trigger Press, is to publish its first title in September. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday
[ Digiday | 2016-07-26 00:00:00 UTC ]
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A longtime seatmate on the Northeast Corridor, Arrive magazine leaves the station. The post Amtrak to Launch New National Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-25 00:00:00 UTC ]
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If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget
[ Engadget | 2016-07-19 00:00:00 UTC ]
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Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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From cutlines to Q&A’s, most brands could learn from what works. The post The Good and the Bad in the Art of Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-05 00:00:00 UTC ]
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Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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