Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'
[ AdWeek | 2013-03-13 00:00:00 UTC ]
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The US indie website, bought this week by the publisher of Vogue, continues growing as the NME goes free, and Q and Mojo’s print circulations slideIf music journalism is dying a slow commercial death, then no one told Pitchfork. While British magazines such as NME (for which I write reviews), Q... Continue reading at The Guardian
[ The Guardian | 2015-10-16 00:00:00 UTC ]
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Title will stop running nude pictorials with March 2016 issue. The post Playboy Magazine No Longer NSFW in 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-13 00:00:00 UTC ]
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Playboy will stop running photographs of naked women in its print edition after more than six decades, the magazine said Tuesday.Although it will continue to publish "sexy, seductive pictorials," as Playboy put it in a statement, the magazine will end more than six decades of full nudity when a... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ. The post Meredith Partners with Beekman 1802 to Launch New Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Banned Books Week garners headlines and is easy to support, but some believe its an anachronism that 'traffics in fear-mongering over censorship.' The post Does Banned Books Week Really Matter Anymore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Hans is the top literary magazine in the Hindi language, one that has had many setbacks but persists in confronting the most pressing issues in Indian life. The post The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-10 00:00:00 UTC ]
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Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States. The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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#bon apptit
Headline has signed two more books by author and Daily Telegraph columnist Bryony Gordon, including one looking at mental illness. Gordon is the author of The Wrong Knickers, also from Headline and about Gordon’s 20s, which has sold 45,225 copies through Nielsen BookScan to date. Her first new... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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It is a vitally important, if underappreciated, piece of real estate. The post The Virtues of the Magazine Spine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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Move targets growing, wealthy demographic. The post Why Boston Magazine Is Publishing a Chinese-Language Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-10 00:00:00 UTC ]
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Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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It’s hardly news that the magazine has become an endangered species. It’s a development I had the misfortune of witnessing first-hand during my brief but eventful tenure as assistant literary editor of the New Republic in Was ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-05 00:00:00 UTC ]
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