Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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Hearst Magazines Drives Toward Category Sales

Hearst Autos division will handle industry advertising sales across all magazine titles. The post Hearst Magazines Drives Toward Category Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-31 00:00:00 UTC ]
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Apple News Poaches New York Magazine Executive Editor

Does Lauren Kern's new role signal an era of original content at Apple? The post Apple News Poaches New York Magazine Executive Editor appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
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Texas Monthly Dominates Again at the City and Regional Magazine Awards

SagaCity Media's Portland Monthly and Sarasota Magazine join Texas Monthly in General Excellence. The post Texas Monthly Dominates Again at the City and Regional Magazine Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-23 00:00:00 UTC ]
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Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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James Rhodes' mental health memoir signed by Quercus

Quercus is publishing a new book from concert pianist James Rhodes next year exploring mental health. Continue reading at The Bookseller

[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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Once Competitors, Beach and Hamptons Magazines Aim to Refine Identities

The new Modern Luxury begins to take shape following GreenGale merger. The post Once Competitors, Beach and Hamptons Magazines Aim to Refine Identities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-10 00:00:00 UTC ]
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Star Tribune Launches Quarterly Print Magazine

The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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Heat magazine partners with S&S on ebook promotion

Simon & Schuster UK has announced an “industry-first partnership” with Heat magazine for a short story competition and a free monthly "Holiday Reads" ebook promotion. Continue reading at The Bookseller

[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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Consolidation in the Luxury Magazine Space | Industry Notes

Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
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Cosmopolitan Recruits Editorial Talent From Entertainment Weekly and O Magazine

There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek

[ AdWeek | 2017-04-18 00:00:00 UTC ]
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The Mind Behind ESPN The Magazine’s Bold Design

A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
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Titan signs debut from SFX magazine features editor

Titan Books has acquired the debut novel from SFX features editor Nick Setchfield, The War in the Dark. Continue reading at The Bookseller

[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers

This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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You Bought a Print Magazine in 2017?!

A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource. The post You Bought a Print Magazine in 2017?! appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-04 00:00:00 UTC ]
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Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love

A transcript of the ASME-award winning editor's keynote at this week's Folio: Association Media Summit. The post Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc

Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
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Industry Notes: Dallas Cowboys Magazine Says Farewell

1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry... The post Industry Notes: Dallas Cowboys Magazine Says Farewell appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-21 00:00:00 UTC ]
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Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens

Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
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