Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Trump Takes a Swing at Golf Magazine | Industry Notes

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[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Zine queens: how women’s magazines found new life via indie publishing

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[ The Guardian | 2017-07-31 00:00:00 UTC ]
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US Author’s Guild Announces Copyright Infringement Agreement With Hungarian Magazine

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[ Publishing Perspectives | 2017-07-22 00:00:00 UTC ]
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Hearst's Pioneer Woman Magazine Expands in Second Outing

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[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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[ Engadget | 2017-07-15 00:00:00 UTC ]
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Magazine Media: Knockdown or Fixer Upper?

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Connecticut Mom Jumps Into the Print Magazine Business

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[ AdWeek | 2017-07-13 00:00:00 UTC ]
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[ AdWeek | 2017-07-06 00:00:00 UTC ]
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[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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[ AdWeek | 2017-06-03 00:00:00 UTC ]
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